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Director of Marketing, Ad Technology  Role: Director of Marketing (1826)
Client: Online Advertising Technology Provider
Location: New York, NY
Type: Direct Hire
Overview:
The Hired Guns are seeking a Director of Marketing for our client, a company that is destined to revolutionize the way digital display advertising is bought and sold. They need your savvy, connections and intuition to market to their end clients – brands that are major buyers of display media. Our client’s product will give them exactly what they’re hankering for: major ROI. And they will get it through real-time access to large, highly targeted web audiences via this platform. This high-visibility role, reporting to the President of the company, offers a rare opportunity to be a key strategic player in an exciting and entrepreneurial advertising technology company.
Gun Profile:
You are high-energy, customer-focused, creative, and able to thrive in an entrepreneurial environment. You’ve got at least four years of experience doing product marketing for online advertising applications or platforms and have been exposed to the advertising and media industry for even longer than that. Your background has turned you into an expert on the entire online ecosystem: you have a profound understanding of the complex interconnections between online publishers, ad agencies, ad networks, and the brands. You’ve been known to brainstorm and debate online business models with a fascination verging on obsession. In short, you live and breathe this stuff.
But you’re way more than talk and blue-sky ideation. You have a track record of consistent success in achieving your individual and shared goals. You’re an excellent writer and communicator. You’re a charismatic leader and an effective cross-functional team player. You have played many different roles in your career and have a highly versatile skill set that includes project management, event management, copywriting, and editing. You have superb problem-solving and analytical skills. A bachelors degree is required, masters a plus.
Nitty Gritty:
Our client has developed a scalable enterprise-level ad technology solution that offers a truly differentiated way to buy display ads in real time. As their Director of Marketing, you’ll be responsible for marketing their products to end users, partners, and customers. That means you’ll be the strategic mind in charge of high-level marketing and communication plans, market sizing and segmentation, competitive analysis, product/service definition (in collaboration with sales and product management), positioning and messaging. But you’ll also be the tactical and executional hand on the tiller, carrying out the marketing plans and overseeing product launches, PR, advertising, website development and execution, conference/event and trade show management (including user groups and customer advisory boards), and the production of sales tools, collateral, product release notes, white papers, and more. This is a very hands-on role involving constant and intense collaboration with every functional area within the company.
Inside Skinny:
This is a next-generation technology company that has aggressive growth goals. And you’ll be jumping in at a time when being one of the first people in the company means something.
Net-Net:
You’ll be able to look back and say you helped steer the ship when the online ad business was reinvented.
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