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Director of Marketing, Global Media Company  Role: Director of Marketing (1841)
Client: Global Media Company
Location: New York, NY or Miami, FL
Type: Direct Hire
Overview:
The Hired Guns are seeking a marketing pro with online direct marketing expertise and TV exposure to become the Director of Marketing for our client, an integrated media company with a portfolio of television, radio, and interactive offerings. They’re readying an amazing array of new digital products with the potential to springboard the company to the next level, and it will be your job to lead the marketing charge that will make it happen!
Gun Profile:
You are an e-tailing maven with amazing experience in both acquisition and retention marketing strategy. We need someone who can be a producer as well as a manager. The DNA required for this role is highly intra-preneurial, inventive and curious. You’re a natural diplomat, and you can sell your ideas up the chain of command as well as to the troops. Although you’re strategic, you’re first and foremost a doer who enjoys rolling up your sleeves and making it happen.
Experience with the Hispanic market and direct response marketing is important, Spanish language fluency ideal. And if you have solid DRTV experience, it’ll be a home run.
The ideal candidate will be a well-rounded marketing professional with 8+ years of related experience, including media, marketing, and Hispanic. An aggressive self-starter comfortable in a fast-paced, hard-working environment. A strong creative thinker and communicator; well-organized, disciplined, detail oriented. A strong background in digital media and online marketing is essential. Also important is the ability to be effective in a matrixed organization.
The Nitty Gritty:
This is truly a dream job for the right marketing gun who is both strategic and roll-up-your-sleeves tactical. No two days will be the same. Your job is to increase sales of the businesses assigned to you (including a prepaid payment card business and an e-tail store) by taking the “firehose” of millions of television viewers and moving them into the sales funnel so that the company can upsell them additional products and services. You will do that by developing acquisition and/or retention marketing strategies appropriate for each offering. You will set up infrastructure for e-newsletters, CRM, etc. You should know best practices for DRTV, SEO, lead generation, search engine marketing, affiliate marketing, and social media and have a strong understanding of PR as an online traffic driver.
You’re a ROI junkie who gets into campaign management and web analytics (i.e. Omniture). Successful collaboration with internal teams is mission critical – internal partners include media divisions (e.g. network TV, radio, interactive), advertising sales, legal and, of course, corporate marketing and corporate communications.
You will be charged with developing creative and marketing briefs to position each project appropriately to internal and external partners. You will work with producers, the art department, writers, editors, and external partners on creative process, production and execution.You will supervise marketing plan execution, including on-air spots and integrations (television, radio), interactive campaigns, and grassroots initiatives. You will rigorously manage/adjust direct response programs to deliver payout. Long-range marketing planning and day-to-day management and its responsibilities will fall on your shoulders.
Inside Skinny:
If you have a strong Direct Marketing background that includes DRTV and experience working in TV and e-commerce, you’ll get right to the top of the list!
How to Apply:
Please email your resume and cover letter to mediamarketingdir@thehiredguns.com.
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