Welcome to The Hired Guns Academy

At The Hired Guns we have spent 10 years representing the best digital talent on the planet and working with clients who are pushing the envelope across brands, agencies, media and technology. That’s a whole lot of experience aggregated in one place that is now being made available to you so you can manage your career and personal brand.

Here at The Academy, our mandate is simple: take our best in class experts – individuals who have proven experience and chops – promote them – and have them teach, mentor and coach for us.

If you believe that the days of “The Organization Man” where we worked for a single company for 30 years are long gone, we’re the place for you. Face it: The average worker will have at least 10 jobs between when they graduate collage and retire, change careers at least 3 times and get laid off twice. With those stats, the only thing you can count on IS change. While everyone else is letting their career happen to them, we teach individuals how to drive their own careers.

There’s a brave new world out there, one where you can outpace your competition for the jobs you most want, if you’re intentional and focused about it. And it all starts with building your own brand, telling your own story, and actively managing your career.

Are you ready?

We’ll show you how to succeed in a work world that’s not quite so friendly anymore, from teaching you how to hone your expertise to how to elevate yourself and your brand, and create real demand for your work.

Meet Your New Coach (Not the same as your old coach)

When you come to The Hired Guns Academy, you’ll gain access to an elite group of coaches who are available for classes and private one-on-one sessions. These individuals are actually best in class in their chosen fields. Imagine being able to tap an individual who is two or three levels up from you – and has held your dream job – and can help you get there. That’s the power and influence of the proven leaders who’ve achieved industry success who are now making them available to you as mentors.

So, take charge of your career. Come learn. Be brave.

Below is a partial list of The Hired Guns Coaches. Each of these coaches also teaches teach classes for us at The Academy. Take a class or book them for a private coaching session. And watch your career go to the next level.

Questions/Suggestions, email: academy@thehiredguns.com

BILL BRAZELL
Coach Type: Blogging and Grammar

Bill Brazell is The Hired Guns’ resident blogging coach. If you want to start a blog for a real purpose, he’s your man. As head of Blogger Recuiting for Federated Media he has helped nurture some of the world’s best bloggers, including Dooce, Boing Boing, Behance, and hundreds more. Bill has taught grammar to the Media elite at NYU and served as the news editor at The Industry Standard. He’s on the board of the PKD Foundation, where you will occasionally see him dressed up as a giant kidney (www.kennythekidney.com)

At the Academy, he’ll be teaching you how to “Get Your Blog On” by striking the right balance between editorial mix and marketing strategy or “Business Speak: Go from Good to Great Grammar.” To take one of his classes this fall or to book him for a private coaching session email: academy@thehiredguns.com

DAVE CIRILLI
Coach Type: Publicity

Dave Cirilli is The Hired Guns’ public relations coach and a partner at Giant Noise, a public relations agency based in New York City and Austin, Texas. Whether it’s your personal brand or business, Dave’s the guy to help you gain the visibility through media and public speaking engagements. Dave’s diverse client list ranges from internet startups like The Texas Tribune, LucyPhone.com, and NakedApartments.com to the adventure/travel magazine Outside, Williamsburg music club/bowling alley/restaurant Brooklyn Bowl and personalities including best-selling authors Tony Schwartz and David Allen and some very important Mommy bloggers.

At the Academy, Dave will be teaching “The Inside Skinny on Scoring publicity for you and your ideas.” To sign up for his class this Fall or to book him for a private coaching session, email: academy@thehiredguns.com

NAMRATA GUPTA
Coach Type: Personal Brand Management

Want to develop your personal brand? You’ll be in excellent hands as Namrata Gupta will help you realize your unique value proposition. Head of global spa development and design at Bliss Spa, her global perspective has taken the out-of-the-spa-ordinary concept from its roots in downtown Soho and has officially ’spread bliss’ all around the world, with 22 outposts and counting! Her inspirational wisdom will show you how to “dream big, dream often and continue to innovate yourself, your brand and your business!” And she’ll constantly remind you that there is no finish line. As a side note, she recently fulfilled her dream of circumnavigating the globe: in one trip she touched down in LHR-BCN-ZRH-LED-DEL-SIN and finally at JFK.

At The Academy, she’ll be teaching “Intro to Personal Brand Management” and demonstrating that everyone has a brand story within! To sign up for her class this Fall or to book her for a private coaching session, email: academy@thehiredguns.com

ALLISON HEMMING
Coach Type: Career and Personal Brand Management

A noted career authority, Allison Hemming has helped thousands of individuals assume leadership roles in organizations through effective career and personal brand management. She is the creator of the Pink Slip Party Movement, today a global phenomenon, and author of the job hunting handbook Work It! (Simon & Schuster). She currently serves as the “One Minute Mentor” for Fortune Magazine. Allison is the founder and Top Gun at The Hired Guns and has developed the curriculum and coaching methodology behind The Hired Guns Academy and has hand-selected all its coaches.

At The Academy, Allison teaches “Total Career Management” and “Advanced Personal Brand Management.” To take one of her classes this fall or to book her for a private coaching session email: academy@thehiredguns.com

DAVID HOLLOWAY
Coach Type: Career Management, Portfolio Career Development

Know where you want to go, but not sure how to get there? Want to build additional revenue streams into your income potential? David Holloway is the Academy coach for you. David has a dream background for The Academy: not only is he an accomplished Digital Strategist and an internationally qualified lawyer with an MBA, but he is also a trained and experienced executive coach. Throughout his twenty-year career, David has worked in media, technology, and entertainment companies in Sydney, Hong Kong, and New York City. Passionate about corporate strategy and the human side of organizations, David’s life work is to help individuals to develop and sustain success in their careers. David has coached individuals and teams, both inside and outside organizations, in Australia, Asia, and New York City since 2005.

At the Academy, David will be teaching classes on “How To Develop a Portfolio Career” and “Total Career Management.” To sign up for his class this Fall or to book him for a private coaching session, email: academy@thehiredguns.com

INNA KURBATSKY
Coach Type: Digital Marketing

Sure you have a personal brand or business. But have you thought about all the ways you could promote it using everything from Social Media to Search? Inna Kurbatsky, our digital marketing maven, will teach you how to raise your visibility online and find and reach your target audience. An expert in integrated marketing, with a specialty in Online Direct Marketing, Inna brings 15 years of experience to the table. At Datek Online and E*Trade, two of the top pioneering online brokerage firms, and at Trump University (where she did not work for The Don), Inna drove customer acquistion, retention and loyalty. When she’s not building a multi-channel marketing plan for one of her clients, she’s working on her own business plan for the Savvy Cointessa, a company designed to help families succeed at financial planning. Watch out Suze Orman!

At the Academy, Inna teaches “Using Digital Marketing to Promote Your Personal Brand and Business”. To sign up for her class this Fall or to book her for a private coaching session, email: academy@thehiredguns.com

PETER McGUIGAN
Coach Type: Literary and Publishing

Peter McGuigan is a co-founder and co-owner of Foundry Literary + Media, a full-service literary agency. His client list spans fiction and non-fiction projects including blockbuster hits and literary classics. Whether you’re a blossoming author or an established voice, all writers need a good agent. Peter will give you tips on how to find one. A native Southerner, Peter enjoys fishing, cycling and anything else that keeps him outdoors.

To take Peter’s class, “How to Score a Literary Agent,” or to book him for a private coaching session email: academy@thehiredguns.com

DAVID RONICK
Coach Type: Business Planning, Entrepreneurship

Want to start a company or grow the one you have? David Ronick is the guy you want behind your next business plan. This Academy coach is a serial entrepreneur with experience in most types of entrepreneurial finance. He has bootstrapped startups, and has raised capital from friends and family, angel investors, angel networks, venture capital firms, and corporations. Check out his blog (www.upstartadvisors.com) or his new book, Hit the Deck: Create a Business Plan in Half the Time with Twice the Impact. David learned to craft persuasive arguments as an English major at Brown University, developed consulting skills at A.T. Kearney, and got hooked on entrepreneurship at Harvard Business School.

At The Academy, Dave will teach “Hit the Deck”, an intro to business plan organization that will get you thinking in a strategic and rigorous way, without bogging you down, so that your company can get up and running in no time flat! To take one of his classes this fall or to book him for a private coaching session email: academy@thehiredguns.com

JOEL SCHWARTZBERG
Coach Type: Public Speaking

Have a killer keynote that you need to deliver? Have to be brilliant and memorable on your next panel? Meet Joel Schwartzberg, The Hired Guns public speaking coach. A top personal presentation instructor and national champion public speaker, Joel teaches you how to excel in today’s competitive speaking circuit by adopting techniques he honed over his fifteen years in public-speaking competition. Joel has coached professionals in the art of delivery and presence. By day, he’s a successful author and senior media executive for companies including Nickelodeon, Time Inc., and PBS.

At The Academy, Joel will teach “Nail That Presentation”, a class that will instantaneously give the next presentation you deliver the impact you need to be memorable! To take one of his classes this fall or to book him for a private coaching session email: academy@thehiredguns.com

LARRY SMITH
Coach Type: Personal Pitch, Elevator Pitch, Six-Word Memoir

If honing the story of you has been your greatest challenge, Larry Smith is the coach for you. He is the founder and editor of SMITH Magazine, the online community known for mastering the art of personal storytelling. Editor of the bestselling Six-Word Memoir book series, Larry has led storytelling workshops for audiences from the Hewlett Foundation to ESPN to second-grade classes. So, who better than Larry to mentor Guns in creating the perfect “Elevator Pitch” to use in networking events and interviews?

At The Academy, Larry teaches “What’s Your Story”, a class devoted to helping you refine your story so it’s told and retold again. To take one of his classes this fall or to book him for a private coaching session email: academy@thehiredguns.com

JACQUI STAFFORD
Coach Type: Dressing for Success, Brand Style, Women

Jacqui Stafford is The Hired Guns’ Brand Style coach. Her coaching, devoted to elevating professional women, will help you assemble a wardrobe that complements your body shape and conveys the image you want. Executive Style Director of Shape magazine, Jacqui pens a popular monthly fashion advice column with over 7 million readers. Jacqui’s break-through insights prove that you don’t have to follow the latest trend, spend a ton of money, or be a certain size in order to look great. A fluent French and Spanish speaker now based in Manhattan, she has also lived and worked in London, Paris and the Canary Islands.

At the Academy, Jacqui teaches “Identify your BrandStyle (for Women)”, a class designed to transform yourself from Ho-Hum to Headturner in the workplace. To take one of her classes this fall or to book her for a private coaching session email: academy@thehiredguns.com

BETH TEMPLE
Coach Type: Business Management for Freelancers

There is no better evangelist for solopreneurialism than Beth Temple, a business builder who thrives on ambiguity and chaos. A role model for what it means to be a true Hired Gun, she lives and breathes free agency on a daily basis and has helped countless invididuals strike out on their own.

With clients ranging from start-ups to Fortune 500 powerhouses, she’s strictly digital and all about transforming organizations so that they can achieve peak performance. And she wants to do that for you. Peek inside her brain at www.bethtemple4u.com. Beth has built tried-and-true methods for thriving in just about every type of client engagement and has collected priceless tricks for building a great reputation. In particular she can help you think about how to price and market your services.

At the Academy, Beth teaches “More Feast, Less Famine: Successful Prospecting, Pricing and Negotiating for Independent Consultants.” To take one of her classes this fall or to book her for a private coaching session email: academy@thehiredguns.com

JOSEPH TERACH
Coach Type: Resume, Cover Letter

When’s the last time you gave your resume or cover letter a complete and total overhaul? Joseph Terach is the guy who will amp up your experience, get you noticed and start you down the path of re-thinking how you present your professional calling card and all job hunting correspondence. Director of Services at Resume Deli, his advice has been featured by the CBS Early Show, ABC News, The New York Times, and Blog Talk Radio. Joseph has also been spotted on stage at various NYC comedy clubs where he tests out new material for his resume seminars. He firmly believes that managing one’s career doesn’t have to be agonizing. There’s fun to be had if the process is done right.

Through his Resume and Cover Letter courses at The Academy, Guns will receive quality insider information in a class that’s designed to be the gift that keeps on giving. To sign up for one of his classes this Fall or to book him for a private coaching session, email: academy@thehiredguns.com

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