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Bullet Points: Embrace the Fail

on February 22, 2012

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THG @SXSW: Salary Negotiation Secrets No One Ever Taught You

on February 21, 2012

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In preparation for next month’s SXSW Interactive, we’re profiling the Hired Guns who will be presenting. Up for today is Jim Hopkinson, the Salary Tutor, who will cover something very near and dear to our heart — getting paid what you deserve.

Salary Tutor: Become a Salary Negotiation Rockstar
Saturday, March 10, 12:30
Presenter: Jim Hopkinson

Your Twesume
(your resume in 140 characters or less):
I’m an author, speaker, and teacher on the subjects of new media, branding, and career development. Runner, sports fan, geek, city-dweller.

Why did you want to speak at SXSW?
I’ve attended SXSW the last three years, and have thrived off of the energy, the people, and learning about “what’s next.” I wanted the chance to give back to others. Since I love to speak and had something to talk about this year, I applied and got accepted.

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Why Modern Marketers Need to Do More Than Just “Love Data”

on February 21, 2012

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As I wrote in a a post last year, we’ve entered the era of using data to tell stories. Natalie Zmuda’s article in last week’s Ad Age, “When CMOs Learn to Love Data, They’ll Be VIPs in the C-Suite,” did a good job of explaining the other side of the data coin –- using data to inform and power marketing programs. Marketers haven’t been lacking for data; instead, the issue has been about how to contextualize the information and how to separate the truly important from the irrelevant.

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What Marketers Love About AdWords on YouTube

on February 16, 2012

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The post below, by the Internet marketer Jacqueline Dooley, previously appeared on her blog, Search. Click. Find.

Last October, Google announced the introduction of TrueView Video ads on its agency blog. This is a format that shows ads in-stream in a YouTube video. The ads are skippable, and advertisers pay on a cost-per-view basis.

FUN STAT: “TrueView in-stream now delivers more than 18 years of video each day for advertisers.” So it’s kind of like an Orwellian nightmare, but in a good way!

Why am I blogging about this now, a good five months later? Well, because the fanfare around TrueView video advertising wasn’t really rolled out with a bang. In fact, it seemed to be just the first step in the YouTube/Adwords migration, because on December 1, 2011, YouTube’s “Promoted Videos” were renamed as “TrueView in-search” and “TrueView in-display” ads. And here’s the thing… that is BIG news!

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Bullet Points: Keeping Counteroffers Off the Table

on February 16, 2012

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  • Everyone in HR knows that between “67% and 80% of those employees who accept a counteroffer leave in the next 6 months.” But that doesn’t mean these sometimes desperate-seeming tactics aren’t also super-common. Here’s what recruiters need to do to counter those counteroffers effectively. [Recruiting Blogs]
  • If This Isn’t How You Recruit, You’re Doing It Wrong. [Inc.]
  • “So, I’m sitting here wondering why all these talent/HR Pros have jumped on the Pinterest bandwagon?  I keep waiting for the great HR blog posts on how Pinterest is the next evolution of Performance Management, or how you can use the Pinterest platform to recruit top talent. And I wait… You see, Pinterest has nothing to offer HR or Talent Pros,” says Fistful of Talent’s Tim Sackett. Some great comments.
  • Italy is coming to terms with a time when it will no longer be usual for workers to hold the same job until they retire. “The problem is actually getting a job, not being fired from one,” says an under-30 spokesman for the National Youth Council, a lobbying group.
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THG @SXSW: Revealing Design’s True Power

on February 15, 2012

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We have a bumper crop of Hired Guns presenting their ideas at next month’s SXSW Interactive. Over the next few weeks we’ll be profiling them, so that you can get a taste of their ideas — whether or not you’ll be making it to Austin yourself. Today’s selection, Jeff Gothelf, will also be cochairing next week’s AgileUX New York City conference.

Demystifying Design:
Fewer Secrets, Greater Impact
Sunday, March 11, 5:00
Presenter: Jeff Gothelf

Your Twesume
(your resume in 140 characters or less):
Interaction designer, author of upcoming book on Lean UX (O’Reilly, June 2012), founding partner at Proof.

Why did you want to speak at SXSW?
SXSW offers an international audience of creatives and technologists with whom conversations about the web, design and technology are always interesting and diverse — plus it’s one hell of a party.

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Bullet Points: The End of “More Is More”?

on February 14, 2012

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  • Hired Guns blogger Jeff Gothelf is cochairing the AgileUX NYC conference, to be held Saturday, 25 February — a few tickets are still available….
  • The neighbors are a little unsure about the new house that Sheryl Sandberg, the COO of Facebook, is building. (It’s 40% bigger than Zuckerberg’s, but the Wall Street Journal opines that by “billionaire standards, [her] mansion is nothing special”).
  • Speaking of Facebook, it’s using you. [NYT]
  • Stanford University’s online “Introduction to AI” course attracted 160,000 students from more than 190 countries, with a median age of around 30. And about 23,000 of them finished the course. [The Guardian]
  • Have we reached the end of more-is-more when it comes to online content? Felix Salmon writes that “If we have reached that point — and I hope that we have — it’s a function of the way that the world of the web is moving from search to social.”
  • Valentines for the curve-loving economic wonk in your life. [Freakonomics]
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THG @SXSW: Using an “Army of Interns” to Kick Your Business into High Gear

on February 13, 2012

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We have a bumper crop of Hired Guns presenting their ideas at next month’s SXSW Interactive. Over the next few weeks we’ll be profiling them, so that you can get a taste of their ideas — whether or not you’ll be making it to Austin yourself.

Marshalling Your Army of Interns
Tuesday, March 13, 3:30
Presenter: Larry Smith

Your Twesume
(your resume in 140 characters or less):
Mine is just six words: “Tell your story, that’s my story.”

Why did you want to speak at SXSW?
I’ve learned so much in the years I’ve gone to SXSW, and I’m thrilled to offer any knowledge I can back. This year I’m leading a “Core Conversation.” It will be a nice change of pace: rather than doing a panel or fancy presentation where I’m the “expert,” I’ll be leading a discussion in a room of very smart people sharing tips and experiences together.

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Bullet Points: Oracle’s Play for Taleo

on February 9, 2012

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  • In a deal worth nearly $2 billion, Oracle intends to buy Taleo, which makes cloud-based “Talent Management” software used by HR departments in 5,000 companies worldwide. The purchase is seen as a move against SAP, which recently bought a Taleo competitor.
  • The bad first impressions that new employees get during onboarding may linger for a long, long time. [Ere.net]
  • Helicopter parents are keeping a close eye on their little darlings’ entry into the workplace. But how are companies supposed to deal with it? One consultant goes deep: “You don’t want to block the energy of the parent…. It’s like jujitsu. You just want to channel it in a certain direction.”
  • In what’s starting to feel a lot like the first dot-com bubble, there are simply not enough great programmers to satisfy Bay Area startups: “Top programmers are like a race car,” says one developer. “Once you get them you don’t want to lose them and you want to get as many as you can.” That’s caused headaches for the talent agency GitHire, which is a startup itself.
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Freelancers: How Do You Make Sure You Get Paid?

on February 9, 2012

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Earlier this week we asked you to familiarize yourself with the Freelancer Payment Protection Act and the Freelancers Union’s petition in support of it.

We ended up getting some great comments about it, and also got a whole lotta Twitter love. It seemed as if just about all of you had a story about getting stiffed as a freelancer — unfortunately, it almost goes with the territory. On the plus side, you’ve also given us some great ideas about how to avoid ever getting stiffed again, from basics about knowing your client to more advanced methods involving loan documents and copyright law (more on those later).

We’re not done yet, though — we also want ideas from The Hired Guns community-at-large. After all, it’s a pretty sure bet that all of us are going to spend some time in the free agent seat if we haven’t already. So let us know in the comments below, or on Facebook or Twitter:

What tactics do you use to make sure you get paid for the work you do as a freelancer?

Please take a minute to post your best-kept secret for how to get paid by a client who’s holding back the Benjamins and keeping you from putting food on the table. We’ll review the results and post a story that features the very best ideas!

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