THG @SXSW: Aim for a Great User Experience, Not Just Deliverables

on March 14, 2011

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A number of Hired Guns are presenting at SXSW Interactive this year. This series profiles a few of the proud and the brave. Please tweet and “like” this story so as a community we can build a little buzz for them.
Lean UX: Getting Out of the Deliverables Business
Tuesday March 15, 3:30
Presenter: Jeff Gothelf

Your Twesume:
User Experience and Product designer, Lean UX advocate, blogger, speaker, Director of UX at TheLadders.com

What inspired you to submit this idea?
I want UX designers, product managers, and developers to work more collaboratively in a smart fashion and to be more productive.

Why are you the expert on it?
We’ve pioneered and adapted these methodologies at TheLadders to great success.

Why did you want to speak at SXSW?
It has a broad audience that can provide great perspective on this topic as well as help spread the word.

Who should come to your talk?
UX Designers, interaction designers, product managers, developers, founders, information architects, visual designers, and their friends

What will people walk away learning from you?
How to use the full spectrum of the user experience and design toolkit in the appropriate places and at the appropriate depths. In addition, they’ll learn how to get cross-functional teams to work more collaboratively and to actually like it.

What do you hope you learn from your SXSW experience?
What spring break for nerds is all about :-)

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About this Gun

Jeff Gothelf

Jeff Gothelf

has spent a 14-year career as an interaction designer, Agile practitioner, user experience team leader and blogger. Jeff has led cross-functional product design teams at TheLadders, Publicis Modem, WebTrends, Fidelity, and AOL while advising and mentoring the startup communities of New York City and Silicon Valley. Most recently Jeff launched Proof, a lean product design and innovation studio in New York City. Jeff is the author of Lean UX: Getting Out of the Deliverables Business (O'Reilly 2012) and a highly sought-after international speaker. Follow @jboogie.

Also by This Gun

Guidelines for Commenters

Product Management, User Experience, Information Architecture, Interaction Design, Usability Testing

Project Management, Program Management, Production, Content Production

Animation, Art Direction, Creative Direction, Corporate Identity, Flash Design/Dev, Graphic Design, Web Design

Content Strategy, Editorial, Copywriting, Copy Editing, Research, Blog Outreach

Brand Management, Business Development, Sales, Product Marketing, Event/Conference Planning, Promotions, Marcomms, Corporate Comms, Direct Marketing, E-Marketing, Public Relations, Market Research

Account Management, Account/Brand Planning, Media Strategy, Communications Planning, Media Planning/Buying, Social Media, Search (SEM, SEO), Web Metrics & Analytics

Web Development, Front End Development

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