Bullet Points: When Twitter’s More Trouble Than It’s Worth

on November 16, 2011

Gunsworthy2
  • “[My] habit started to feel less like a rush and more like a burden. Instead of tweeting to reflect on my life, tweeting had become my life. I began to think seriously about giving it up.”
  • Could a company force a departing employee to hand over the personal Twitter account he used on the job? Probably not, but it’s a grey area….
  • A survey of 72,000 people, conducted by TNS Digital Life, found that consumers’ feelings about interacting with company brands on social networks varied widely by country. Those in developed markets, including North America and Europe, had the most “resistance to both buying and engaging with brands” on Twitter, Facebook, and the like. You can find out more tidbits from the survey in The Next Web and in the teaser video below.

Gunsworthy2

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