We’d like to welcome to the blog Lisa Schneider, who works in the digital part of her organization but who brings to it knowledge honed from a past working in print. She’ll be writing about just that sort of move, whether it’s about how to transfer current skills to a digital area, manage digital employees, or get a purely digital career off the ground in organizations that might not be completely up to speed themselves. She’s here to help you keep up, so that you and your career stay relevant. And in such a rapidly changing field, we suspect that you’re likely to have your own questions. Please feel to either put them in the comments below or to ask them via Twitter.
Having successfully made the transition from print to digital over a decade ago, I’m sometimes approached for advice on how to make that leap today. People who’ve been happy to leave it to the tech department until now are realizing that they ignore digital platforms at their own peril, since even non-techs must show an understanding of and facility in this area just to keep up: editors are creating or optimizing content for multiple platforms, marketers must master getting their message out via number of channels to show a reasonable return on investment, salespeople are asked to sell multimedia packages, and the list goes on.
While none of this is news today, it’s a lot to take on, and there are still plenty of smart professionals who need to ratchet up their digital savvy — and that’s where I come in. From what you need to know to how you go about knowing it, I’ll share inside info that will help you leverage the smarts you do have, drop the baggage that may be holding you back, and impress the heck out of the digital managers in your organization.
I’ll also flip the tables and talk to those on the digital side, who could maybe use a little guidance in working across the aisle, with colleagues outside their teams.
Have a question, a beef, or need guidance on a specific topic? Drop a note in the comments and I’ll hop on it!
[Photo: Danny Nicholson/Flickr]
