Get Your Blog On: Janice Croze, Cofounder of “5 Minutes for Mom,” on Success and Getting Noticed by Being Genuine

on December 20, 2011

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Janice Croze and Susan Carraretto, identical twins, launched 5 Minutes for Mom in early 2006 as a site to help promote small businesses (“mom and pop shops”) and the online parent community in general. Back then, web directories and blogrolls were the main method for growing traffic and creating community; social media hadn’t yet managed to make much of a splash. Pageviews came quickly, but not without a lot of hard work.

The blog landscape has gone through many changes since then, but the site remains a major success, in part because of its super-popular Ultimate Blog Parties and other innovative ideas that spread through the mommy blogging community like wildfire and kept the site fresh.

Find out other ways that Janice helped grow a community around their site in Bill’s interview below:

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About this Gun

Bill Brazell

Bill Brazell

is The Hired Guns’ resident blogging coach. If you want to start a blog for a real purpose, he’s your man. As head of Blogger Recruiting for Federated Media he has helped nurture some of the world’s best bloggers, including Dooce, Boing Boing, Behance, and hundreds more. Follow @BillBrazell.

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