In the News: Todd Cherches Tells Crain’s Where He Finds His Best Ideas

on January 19, 2012

Gunsworthy4

Hired Guns blogger Todd Cherches was quoted in yesterday’s Crain’s NY Business, in an article (“Fountain of inspiration”) about possible reasons that the best ideas often seem to come in the shower:

The Hired Guns in the NewsMr. Cherches’ activity of choice involves heading for the bath—–a direction made considerably easier by the fact that he runs his business from his Manhattan apartment and has no employees. “Showering blocks out everything and everyone, so you’re away from it all,” said Mr. Cherches…. “You’re creating a cocoon of solitude.”

For Mr. Cherches, it’s all about the “creative pause,” a term probably coined in the 1960s by Edward de Bono, a famed scholar of creative thinking. The concept refers to a time when someone stops thinking about a problem on purpose, engages in another activity, and often unexpectedly comes up with a solution without even trying.

Gunsworthy4

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