Great product people understand their users in a qualitative way — what their motivations are, what they use your product for, and what issues they have with your product. It’s a core part of being a product owner, particularly when you are looking to build something new. But when you are looking to optimize your site experience, you also need product metrics.
Qualitative research tells you “why,” but product metrics tell you “what.” It’s metrics that help product owners make decisions and, even more important, understand if those decisions were ultimately right or wrong. Read More →