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3 Things Newbie Managers Need to Know

on January 5, 2012

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We’re glad to welcome to the blog today the digital strategist Danny Flamberg, who writes about marketing, advertising, and culture on his blog, Manhattan Marketing Maven. In his new series with us, he’ll be covering the tools, tricks, and ways of thinking that managers must have to help their staff do the best job they can.

Most first-time managers have specific tasks they need to get accomplished, and often their first job is to change their mindset from “How can I do this?” to “How can I help my team do this?” They must work to change their actions and attitude from that of an individual player to an effective coach and supervisor.

To succeed at this, focus on the three crucial “W’s”:

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Product Management, User Experience, Information Architecture, Interaction Design, Usability Testing

Project Management, Program Management, Production, Content Production

Animation, Art Direction, Creative Direction, Corporate Identity, Flash Design/Dev, Graphic Design, Web Design

Content Strategy, Editorial, Copywriting, Copy Editing, Research, Blog Outreach

Brand Management, Business Development, Sales, Product Marketing, Event/Conference Planning, Promotions, Marcomms, Corporate Comms, Direct Marketing, E-Marketing, Public Relations, Market Research

Account Management, Account/Brand Planning, Media Strategy, Communications Planning, Media Planning/Buying, Social Media, Search (SEM, SEO), Web Metrics & Analytics

Web Development, Front End Development

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