Six Mantras for a Rock-Solid Resume
In his new series for us, Kenneth Hein will survey the best ways that job seekers can promote themselves and their brands, both with the tried and true and with newer methods. Either way, Kenneth will be drawing on the hard-won experience and knowledge he gained, first as a journalist on the marketing and advertising beat and then working as a marketer himself.
As the “writer” among my friends, I have always been on the receiving end of “Dude, what do you think of this?” From love poems to term papers (back in the day) to cover letters and resumes (today), I am the go-to guy. And, of course, my experience with resumes has only grown more after having looked at hundreds of them over the course of my career in communications.
Lately, a month hasn’t gone by without an acquaintance reaching out to me to doctor their resume. It’s gotten to the point where I’ve found myself repeating the same mantras. Whether it’s someone who works in politics, production, or public relations, there are some very basic facts about resumes that most people tend to forget. Don’t be one of the forgetful. Here are six mantras to remember:


