Author Archive

Why Googling Yourself Will Help Get You Hired


Google yourself right now. Do you like what you see? You better!

The Internet is like a mirror. Take a good look into it. Why? Because the image it portrays is the one that your potential next employer is looking at.

So, do you have a neglected LinkedIn profile, a half-baked presence on Quora, and a resume on Monster that’s from 2009? Not good.    Read More →

Six Mantras for a Rock-Solid Resume

If your resume bores you, what do you think it does for other people?In his new series for us, Kenneth Hein will survey the best ways that job seekers can promote themselves and their brands, both with the tried and true and with newer methods. Either way, Kenneth will be drawing on the hard-won experience and knowledge he gained, first as a journalist on the marketing and advertising beat and then working as a marketer himself.

As the “writer” among my friends, I have always been on the receiving end of “Dude, what do you think of this?” From love poems to term papers (back in the day) to cover letters and resumes (today), I am the go-to guy. And, of course, my experience with resumes has only grown more after having looked at hundreds of them over the course of my career in communications.

Lately, a month hasn’t gone by without an acquaintance reaching out to me to doctor their resume. It’s gotten to the point where I’ve found myself repeating the same mantras. Whether it’s someone who works in politics, production, or public relations, there are some very basic facts about resumes that most people tend to forget. Don’t be one of the forgetful. Here are six mantras to remember:    Read More →

Product Management, User Experience, Information Architecture, Interaction Design, Usability Testing

Project Management, Program Management, Production, Content Production

Animation, Art Direction, Creative Direction, Corporate Identity, Flash Design/Dev, Graphic Design, Web Design

Content Strategy, Editorial, Copywriting, Copy Editing, Research, Blog Outreach

Brand Management, Business Development, Sales, Product Marketing, Event/Conference Planning, Promotions, Marcomms, Corporate Comms, Direct Marketing, E-Marketing, Public Relations, Market Research

Account Management, Account/Brand Planning, Media Strategy, Communications Planning, Media Planning/Buying, Social Media, Search (SEM, SEO), Web Metrics & Analytics

Web Development, Front End Development

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