Author Archive

Why It Takes Moxie To Be In Digital

on September 19, 2012

Gunsworthy4

I recently spoke at Moxie Camp, a women’s leadership conference and I can say — and I think many of my digital colleagues would agree — it takes moxie to be in Digital. A lot of it. When I think of having moxie, it’s about having the courage to go into uncharted territory; being comfortable with having to say, “Let me get back to you on that,” and having serious get-up-and-go. Dictionary.com’s definitions for “moxie” are: “vigor; verve; pep; courage and aggressiveness; nerve, skill; know-how.”

Yep. That’s what I’m saying.

You’re paid to be an expert in “All Things D.” From digital strategy to CRM; from social media to product development. It’s a broad term, which has its advantages and disadvantages.

I can speak from personal experience as someone who works in an agency setting, but Ferris Bueller said it best (I paraphrase, obviously): “Digital moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”    Read More →

Gunsworthy4
Comment

What I Saw at the New York Tech Meetup

on June 14, 2012

Gunsworthy13

We’re pleased to welcome Sheryl Victor Levy to the blog. As a coach for businesspeople who don’t want to be left behind by technology, and as a digital strategist in her own right, she always aims to be a little bit ahead of the curve. She’ll be blogging for us about the ways that digital marketing, advertising, and media are changing just about every other aspect of business — and what you need to know to use this knowledge to your advantage.

Last week I attended the June New York Tech Meetup, along with nearly 800 other guests. Given that the group as a whole has some 24,000 members, these Meetups are always in demand. I had an extra ticket, and I received more than 25 emails in less than 24 hours asking about it.

The event consists of two hours of presentations by local startups, and then an after-party (which yours truly was way too tired to attend). I have to say, the evening was pretty cool.    Read More →

Gunsworthy13
Comment

Product Management, User Experience, Information Architecture, Interaction Design, Usability Testing

Project Management, Program Management, Production, Content Production

Animation, Art Direction, Creative Direction, Corporate Identity, Flash Design/Dev, Graphic Design, Web Design

Content Strategy, Editorial, Copywriting, Copy Editing, Research, Blog Outreach

Brand Management, Business Development, Sales, Product Marketing, Event/Conference Planning, Promotions, Marcomms, Corporate Comms, Direct Marketing, E-Marketing, Public Relations, Market Research

Account Management, Account/Brand Planning, Media Strategy, Communications Planning, Media Planning/Buying, Social Media, Search (SEM, SEO), Web Metrics & Analytics

Web Development, Front End Development

[no subcategories]

close

We're sorry, we could not retrieve the gun you were looking for. Please close this window and try again.

Thanks for your interest in our talent! We'll be in touch soon.

An error occurred and we weren't able submit your request. Please try again.

close

We have but one over-arching rule for comments: Do not add to the chaos of the universe.

  • This blog is devoted to developing a point of view around the Future of Work through the lens of the digital creative class. It offers some of the best career writing out there to help you get ahead as well as some brand new bloggers livin' the dream and tellin' it like it is. We encourage you to use the comments to drive conversations to the next level, bounce ideas off our bloggers, challenge them, and engage in dialogue with your fellow readers.
  • Disagreement is fine. If one of our bloggers gets your goat, say so, but elevate the conversation. Substantiate. Strive to teach. Your words might actually change someone's opinion. Don't just rant.
  • Sign your name. Anonymity makes you a wimp.
  • If you're just commenting to get your handle out there, please be clever about it. Or witty. We'll delete unimaginative self-promotion.
  • We'll also likely delete comments that are vulgar, inadvertently or maliciously off-topic, spammy, creepy or sloppy.
close