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Bullet Points: Embrace the Fail

on February 22, 2012

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What Marketers Love About AdWords on YouTube

on February 16, 2012

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The post below, by the Internet marketer Jacqueline Dooley, previously appeared on her blog, Search. Click. Find.

Last October, Google announced the introduction of TrueView Video ads on its agency blog. This is a format that shows ads in-stream in a YouTube video. The ads are skippable, and advertisers pay on a cost-per-view basis.

FUN STAT: “TrueView in-stream now delivers more than 18 years of video each day for advertisers.” So it’s kind of like an Orwellian nightmare, but in a good way!

Why am I blogging about this now, a good five months later? Well, because the fanfare around TrueView video advertising wasn’t really rolled out with a bang. In fact, it seemed to be just the first step in the YouTube/Adwords migration, because on December 1, 2011, YouTube’s “Promoted Videos” were renamed as “TrueView in-search” and “TrueView in-display” ads. And here’s the thing… that is BIG news!

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Bullet Points: Keeping Counteroffers Off the Table

on February 16, 2012

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  • Everyone in HR knows that between “67% and 80% of those employees who accept a counteroffer leave in the next 6 months.” But that doesn’t mean these sometimes desperate-seeming tactics aren’t also super-common. Here’s what recruiters need to do to counter those counteroffers effectively. [Recruiting Blogs]
  • If This Isn’t How You Recruit, You’re Doing It Wrong. [Inc.]
  • “So, I’m sitting here wondering why all these talent/HR Pros have jumped on the Pinterest bandwagon?  I keep waiting for the great HR blog posts on how Pinterest is the next evolution of Performance Management, or how you can use the Pinterest platform to recruit top talent. And I wait… You see, Pinterest has nothing to offer HR or Talent Pros,” says Fistful of Talent’s Tim Sackett. Some great comments.
  • Italy is coming to terms with a time when it will no longer be usual for workers to hold the same job until they retire. “The problem is actually getting a job, not being fired from one,” says an under-30 spokesman for the National Youth Council, a lobbying group.
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Bullet Points: The End of “More Is More”?

on February 14, 2012

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  • Hired Guns blogger Jeff Gothelf is cochairing the AgileUX NYC conference, to be held Saturday, 25 February — a few tickets are still available….
  • The neighbors are a little unsure about the new house that Sheryl Sandberg, the COO of Facebook, is building. (It’s 40% bigger than Zuckerberg’s, but the Wall Street Journal opines that by “billionaire standards, [her] mansion is nothing special”).
  • Speaking of Facebook, it’s using you. [NYT]
  • Stanford University’s online “Introduction to AI” course attracted 160,000 students from more than 190 countries, with a median age of around 30. And about 23,000 of them finished the course. [The Guardian]
  • Have we reached the end of more-is-more when it comes to online content? Felix Salmon writes that “If we have reached that point — and I hope that we have — it’s a function of the way that the world of the web is moving from search to social.”
  • Valentines for the curve-loving economic wonk in your life. [Freakonomics]
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Bullet Points: Oracle’s Play for Taleo

on February 9, 2012

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  • In a deal worth nearly $2 billion, Oracle intends to buy Taleo, which makes cloud-based “Talent Management” software used by HR departments in 5,000 companies worldwide. The purchase is seen as a move against SAP, which recently bought a Taleo competitor.
  • The bad first impressions that new employees get during onboarding may linger for a long, long time. [Ere.net]
  • Helicopter parents are keeping a close eye on their little darlings’ entry into the workplace. But how are companies supposed to deal with it? One consultant goes deep: “You don’t want to block the energy of the parent…. It’s like jujitsu. You just want to channel it in a certain direction.”
  • In what’s starting to feel a lot like the first dot-com bubble, there are simply not enough great programmers to satisfy Bay Area startups: “Top programmers are like a race car,” says one developer. “Once you get them you don’t want to lose them and you want to get as many as you can.” That’s caused headaches for the talent agency GitHire, which is a startup itself.
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The Hired Guns Poll: Where’s the Job Market Headed?

on February 9, 2012

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Recession is Over! (If you want it.)This past couple of weeks have brought some hopeful signs for the economy. Last month, the U.S. gained 243,000 jobs. The unemployment rate is now “only” 8.3% — the lowest it’s been in three years, and that doesn’t seem like a fluke — it’s the fifth straight month of decline. In fact, the Federal Reserve Bank of Philadelphia’s first-quarter Survey of Professional Forecasters predicts that the economy will add an average of 144,100 jobs a month in 2012.

We’ve been here before — in fact, in the first quarter of last year it seemed as if the economic wind was at our backs, but it didn’t pan out. We’re wondering whether or not you think this one’s different. It’s worth noting that the rate of “long-term unemployed” (those unemployed for over 27 weeks) did not change, and that the worse and worse economic news from Europe isn’t likely to encourage much hiring.

With all this uncertainly, we wanted to turn to you, to see what you think the job market will do in the next 6-9 months. Pull out your crystal ball…

Poll not showing up? You can take it here.

[Image: Pablo Alvarado/Flickr]

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Bullet Points: “I am a lousy copywriter, but I am a good editor.”

on February 8, 2012

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What You Need to Know About the Freelancer Payment Protection Act

on February 6, 2012

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If you’re a freelancer and you don’t get paid, just about your only recourse (after the phone calls and emails and maybe even in-person visits) is small claims court — a time-consuming, frustrating place.

Our pals at the Freelancers Union hope to change that with the Freelancer Payment Protection Act, which would extend to independent contractors in New York State the protections and rights that those on salary already get from the Department of Labor.

The law, which passed New York assembly last June, still needs the state Senate’s approval and governor’s signature. If it passes, it will be the first such law in the U.S.

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Bullet Points: What Makes Good Companies Tick?

on February 2, 2012

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  • What makes a company a good place to work? It’s not the free quinoa at lunch. The Vault takes a stab at answering for real.
  • Hiring’s up, but it still lags behind the numbers from January 2011. [SHRM]
  • A graffiti artist is one of the more unlikely stockholders standing to become much, much more wealthy because of Facebook’s IPO. [NYT]
  • Flexing his mentorship muscles, the former CEO of Tyco, Dennis Kozlowski, has been encouraging his fellow inmate, the hip-hop star Ja Rule. to go back to school. [Business Insider]
  • This five-year-old has some idea of what lots of logos stand for, but McDonald’s, Apple, and GE lead the pack in recognizability:

         [from the Next Web. See also: The Top 15 Brands on Twitter]

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Twitter’s Ultra-Cheesy Recruiting Video

on January 31, 2012

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They wanted to make the “best/worst recruiting video of all time.” Mission accomplished?

[via TLNT]

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