After a decade in Product Development at Shutterstock and Beatport, I’ve performed a ton of A/B tests. Some were great. Others weren’t so great. But each one taught me something valuable, and each one made me better at what I do. I’m surrounded by some really smart people, but we’ve still had to stumble our way through some of these hard lessons because what seems intuitive is not always your winner. With that in mind, here’s something I wish I had started with years ago: a pragmatic list of lessons learned the hard way.
No two products are the same, so the tests we’ve run won’t work for your business. So instead of including details around specific tests, this list focuses on core principles that will help others succeed in testing. Have fun! Read More →