Author Archive

10 A/B Testing Lessons I Learned the Hard Way

on January 2, 2013

Gunsworthy9

An early attempt at Agile developmentAfter a decade in Product Development at Shutterstock and Beatport, I’ve performed a ton of A/B tests. Some were great. Others weren’t so great. But each one taught me something valuable, and each one made me better at what I do. I’m surrounded by some really smart people, but we’ve still had to stumble our way through some of these hard lessons because what seems intuitive is not always your winner. With that in mind, here’s something I wish I had started with years ago: a pragmatic list of lessons learned the hard way.

No two products are the same, so the tests we’ve run won’t work for your business. So instead of including details around specific tests, this list focuses on core principles that will help others succeed in testing. Have fun!    Read More →

Gunsworthy9
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Betting On Mobile in the Workplace: The Coming Change in How We Work

on December 6, 2012

Gunsworthy4

Pile of tablets, Droids, iPhones, iPadsThis article originally appeared on Wyatt Jenkins Product Jazz.

Mobile is reinventing how people work by moving previously complex tasks to smaller portable devices. This work process reinvention is one of my bets on where to place your development resources in the next few years. Lets review the facts illustrating the changes we’ve seen recently.    Read More →

Gunsworthy4
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How to Build a Team That Builds Great Products

on August 2, 2012

Gunsworthy9

Chili PeppersToday we are pleased to welcome Wyatt Jenkins, VP of Product for Shutterstock, to the blog.  Wyatt shares his insights on breaking into the product management game and how he built a world-class team.

Hiring is a topic I’m passionate about because I like to work with bright, enthusiastic people who challenge me every day. I’ve spent the last decade building teams (most recently a product organization that includes designers, researchers, and product owners), and I’ve learned a number of lessons in that time. Let’s focus specifically on product ownership — a role that many gravitate toward, but few do well. I’ve seen many different types of people find success as product owners — from former developers, English majors, designers, and project managers, all the way to former CEOs and small business owners. (I prefer the term “product owner” to the more well-known “product manager” because managers manage and owners own, and building great products demands ownership.) I want people who are technical enough to dig deep with the development team and at the same time enjoy interacting with customers to discover value. Finding the right person with the right combination of customer focus, consensus building, and technical savvy isn’t easy, so I’ve put together a few things to look for during the interviewing process.    Read More →

Gunsworthy9
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Product Management, User Experience, Information Architecture, Interaction Design, Usability Testing

Project Management, Program Management, Production, Content Production

Animation, Art Direction, Creative Direction, Corporate Identity, Flash Design/Dev, Graphic Design, Web Design

Content Strategy, Editorial, Copywriting, Copy Editing, Research, Blog Outreach

Brand Management, Business Development, Sales, Product Marketing, Event/Conference Planning, Promotions, Marcomms, Corporate Comms, Direct Marketing, E-Marketing, Public Relations, Market Research

Account Management, Account/Brand Planning, Media Strategy, Communications Planning, Media Planning/Buying, Social Media, Search (SEM, SEO), Web Metrics & Analytics

Web Development, Front End Development

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