future of work

What Marketers Love About AdWords on YouTube

The post below, by the Internet marketer Jacqueline Dooley, previously appeared on her blog, Search. Click. Find.

Last October, Google announced the introduction of TrueView Video ads on its agency blog. This is a format that shows ads in-stream in a YouTube video. The ads are skippable, and advertisers pay on a cost-per-view basis.

FUN STAT: “TrueView in-stream now delivers more than 18 years of video each day for advertisers.” So it’s kind of like an Orwellian nightmare, but in a good way!

Why am I blogging about this now, a good five months later? Well, because the fanfare around TrueView video advertising wasn’t really rolled out with a bang. In fact, it seemed to be just the first step in the YouTube/Adwords migration, because on December 1, 2011, YouTube’s “Promoted Videos” were renamed as “TrueView in-search” and “TrueView in-display” ads. And here’s the thing… that is BIG news!

Gunsworthy4 people like this

Help Wanted: Why You Can’t Replace Your Resume with Social Media (At Least Not Yet)

Last fall, Fred Wilson’s venture capital firm, Union Square Ventures, had an investment analyst position it needed to fill. But instead of asking for resumes or cover letters, it instead requested “links that will help us get to know you… anything from a Twitter account to a blog or Tumblr to a project you hacked together — whatever represents you best.”

It also wanted two short videos, submitted through the website of a startup called Take the Interview — the videos, done instead of screening anyone by phone, were to answer two questions: “Why are you interested in the analyst role at Union Square Ventures?” and “Which web or mobile services most inspire you?”

No cover letter. No resume. But a video?! Is this the start of a trend? Maybe, but don’t ditch your resume and start panicking quite yet.

Gunsworthy10 people like this

Bullet Points: New Tech Solutions for Talent Acquisition

Gunsworthy2 people like this

“Job Creation” in 2012: What You Can Do

Dearest Guns,

Here at The Hired Guns, I love ending the year with an offer letter going out to a deserving Gun — that just happened about five minutes ago.

This candidate did what seemed impossible: against all odds, she got hired in December. She did it by being extremely patient and a smart negotiator. She’s getting to go on her holiday break with a deal in hand and a great new job for January. And as her agents, we had her back.

I don’t know about you, but I find it deeply distressing that these days hardly anyone seems to have the back of the American worker. Congress was supposed to extend the payroll tax cut that would put a few extra greenbacks in our wallets and extend the number of weeks of benefits to our unemployed brethren. That didn’t happen.

Gunsworthy6 people like this

Cutting the Email Cord, One Day at a Time

No Email DayTomorrow, it turns out, isn’t just Veterans Day — it also happens to be the inaugural No Email Day.

The group’s founder, a British project manager named Paul Lancaster, encourages all of us to “stop using email completely for 24 hrs” in order to “do something more productive with the time saved.”

Gunsworthy2 people like this

Ad Agencies Hunting High and Low for Tech Know-How

If you’ve got a head for marketing and your skills extend beyond pretty words and images to include being savvy with numbers, stats, and analyzing data of all sorts, then your career prospects ought to be very bright right now.

Ad and marketing agencies want people like you, and there just aren’t enough of you. As John Ebbert, the managing editor for a Web site devoted to ad technology, told the New York Times, “There is pain for hiring in digital at all levels.”

Gunsworthy2 people like this

Will Future Grads Need Standardized Tests to Get Hired?

Hiring methods continue to evolve, but it’s safe to say that at most companies, their success rates are inconsistent and hard to predict. But if one startup’s product gains traction, getting entry-level talent in place just might become less painful, and a lot more reliable. The Certified Baccalaureate Test (aka “The Business Test”) is designed to give companies consistent metrics for measuring candidates’ skills in basic accounting, general marketing, finance, business writing, and other corporate-America staples — including excellence in Word, Excel, and PowerPoint. The questions were devised with input from business-school professors — no word on what input (if any) corporations may have had in determining what went on the test.

The startup that launched the test last year, GF Education, is marketing the test scores as a good way for job candidates to set themselves apart. GF Education’s founder, Guy Friedman, told Forbes that he hopes to bring “meritocracy” to the market, since the scores will apply to grads from all sizes and types of schools. The test will cost $500 in the future, but it’s currently $199. One nice touch: candidates who manage to score in the top 30% but fail to get a job in six months can get their exam fee refunded. In addition, high scorers’ details are passed along to a gaggle of recruiters and to companies who ask to see this list. It’ll be interesting to see if this idea catches on, and how it changes the way companies staff up.

Gunsworthy2 people like this

In the News: Top Gun Allison Hemming Talks About YouTube’s “Joey Quits”

The Hired Guns in the NewsYesterday Top Gun Allison Hemming spoke to CNN.com about employees announcing that they are quitting in increasingly creative, if not downright showoffy, ways.

The splashiest recent example is Joey DeFrancesco. The 24-year-old’s video of himself quitting his hotel job with the noisy help of his bandmates in the What Cheer? Brigade, a hipster brass band, got nearly 2.5 million views after it was uploaded to YouTube on 12 October.

As Allison said to CNN, “Joey is the hero of all downtrodden workers because he is the embodiment of ‘take this job and shove it.’ He’s living out the fantasies of countless workers who also hate their bosses.”

But since the internet is forever, does this mean that Joey risks being a victim of unemployment for the rest of his life? Find out what Allison and other experts had to say about his chances:
‘Joey’ becomes recession hero after using marching band to quit job

And if you’re contemplating having What Cheer? brighten up your workplace, here’s a taste:

Gunsworthy8 people like this

Bullet Points: The Tech Uptick in Silicon Alley

There may not be much to cheer about in the economy as a whole, but technology remains one rare bright spot. Here are a few factoids that help make that case.

Gunsworthy4 people like this

The Hired Guns Book Club: Any Questions for The Accidental Creative?

The Accidental CreativeJust a reminder that over the next few days, Todd Henry, the author of The Accidental Creative, will be happy to take any questions you may have about his book or about creativity in general.

You can post questions and comments for him on Twitter, in the comments below, or on our Facebook page.

If you’re just joining us, here’s where to get up to speed:

Announcing The Hired Guns Book Club: The Accidental Creative
The Hired Guns Book Club: Part 1 of The Accidental Creative
The Hired Guns Book Club: Part 2 of The Accidental Creative
The Hired Guns Book Club: Part 3 of The Accidental Creative

Gunsworthy3 people like this
Page 1 of 41234

Product Management, User Experience, Information Architecture, Interaction Design, Usability Testing

Project Management, Program Management, Production, Content Production

Animation, Art Direction, Creative Direction, Corporate Identity, Flash Design/Dev, Graphic Design, Web Design

Content Strategy, Editorial, Copywriting, Copy Editing, Research, Blog Outreach

Brand Management, Business Development, Sales, Product Marketing, Event/Conference Planning, Promotions, Marcomms, Corporate Comms, Direct Marketing, E-Marketing, Public Relations, Market Research

Account Management, Account/Brand Planning, Media Strategy, Communications Planning, Media Planning/Buying, Social Media, Search (SEM, SEO), Web Metrics & Analytics

Web Development, Front End Development

[no subcategories]

Thanks for your interest in our talent! We'll be in touch soon.

An error occurred and we weren't able submit your request. Please try again.

We have but one over-arching rule for comments: Do not add to the chaos of the universe.

  • This blog is devoted to developing a point of view around the Future of Work through the lens of the digital creative class. It offers some of the best career writing out there to help you get ahead as well as some brand new bloggers livin' the dream and tellin' it like it is. We encourage you to use the comments to drive conversations to the next level, bounce ideas off our bloggers, challenge them, and engage in dialogue with your fellow readers.
  • Disagreement is fine. If one of our bloggers gets your goat, say so, but elevate the conversation. Substantiate. Strive to teach. Your words might actually change someone's opinion. Don't just rant.
  • Sign your name. Anonymity makes you a wimp.
  • If you're just commenting to get your handle out there, please be clever about it. Or witty. We'll delete unimaginative self-promotion.
  • We'll also likely delete comments that are vulgar, inadvertently or maliciously off-topic, spammy, creepy or sloppy.