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Bullet Points: White Lies, Stress Interviews, and Other Job-Hunt Dangers

De Bono’s “Six Thinking Hats”: A Powerful Visual Thinking Method That Will Forever Change the Way You Think

Six Thinking HatsOf all the different management, leadership, communication, innovation, and thinking tools, tips and techniques that I’ve learned over the years, nothing has affected me more, or has had more practical applications, than Edward de Bono’s “Six Thinking Hats” model.

De Bono, the guru of “thinking about thinking,” originated this framework that I now use, either consciously or unconsciously, literally every single day. It’s one of the best examples of how we can use visual and metaphorical thinking and communicating to solve real-world challenges.    Read More →

Stop Worrying: Why “Holiday Weight Gain” Is (Mostly) a Myth

Every year around this time, my clients start stressing about the holidays and the weight gain that supposedly always happens. People always quote the statistic that the average American inevitably gains at least five pounds during the holiday season, but I have some good news here folks, it hasn’t been proven.

There have only been a few studies that even examine holiday weight gain in Americans. The most well-known one, which was published in The New England Journal of Medicine, found that most people only gained a single pound during the holiday season. One pound, not so bad, right? The problem with this single pound is that the study also found that this weight gain wasn’t corrected for afterwards, leading to adults gaining at least one pound each year. After 10 years, that weight is more than just a little issue.    Read More →

How a Bunch of Links Might Change the Direction of Online Advertising

Online display ads are most likely here to stay, but that doesn’t mean they are the only way to get the word out. In a recent talk at the Appnexus Summit, Reuters reporter Felix Salmon floated one idea for a different kind of ad — basically it would be an aggregated set of links to targeted content from all over. The selection would provide what’s often missing in current advertising: “a reason to want to look at your ad.” It may not end up being the future of online advertising, as Salmon claims, but it’s intriguing idea, given the many sites that have succeeded through various kinds of aggregation. Readers continue to want and need help finding the good stuff.

It’s no coincidence that the Counterparties blog, which Salmon runs, is modeled along the same link-heavy lines. Reuters’s home page runs a distinct Counterparties box at the bottom of its home page, and it’s easy to imagine this becoming its own sponsored ad unit in the future.

Why Great References Are the Gift That Keeps on Giving


References are gold. You can expect to hold ten or more jobs between college graduation and retirement, and that means that you’re likely to be asking references to vouch for you a lot over the duration of your career. Keeping track of your references and staying in a relationship with them for the long haul isn’t just good networking, it’s just about a necessity for getting hired in the future.    Read More →

How to Survive a “Perry” Bad Public Speaking Misstep

OopsRick Perry’s debate “oops” on Wednesday night deserves sympathy, even if you’re no fan of his politics. Who hasn’t lost a thought before? And the painful truth is that the more pressure you put on yourself to remember a forgotten point, the less likely it will be to come. Anxiety is a mortal enemy to thinking calmly, or even coherently. By the time Perry relaxed and remembered “Department of Energy,” the damage was done.

This wouldn’t have happened had Perry been allowed to use notes. Where’s Sarah Palin’s palm when you need it? If you know you have trouble remembering a key phrase or point, write it down. The purpose of notes is to help you remember your key points, nothing more.

But the biggest “oops” actually has nothing to do with Perry’s memory; it has to do with how he handled — or in this case, mishandled — the embarrassing moment. Instead of distancing himself from his mental hiccup immediately, he allowed it to linger for nearly a minute. If that seemed like a long time to you, imagine how it felt to him!    Read More →

Cutting the Email Cord, One Day at a Time

No Email DayTomorrow, it turns out, isn’t just Veterans Day — it also happens to be the inaugural No Email Day.

The group’s founder, a British project manager named Paul Lancaster, encourages all of us to “stop using email completely for 24 hrs” in order to “do something more productive with the time saved.”    Read More →

The (Slightly) Frothier Job Market

“Job churn” was up in September, and this is an encouraging sign of life for the job market and the economy in general. As Economix reports, when companies feel comfortable hiring as well as firing, then it’s a good sign that we might be pulling away from the death spiral of having workers leave without being replaced.

September’s number of “quitters” (i.e. those who left their job voluntarily), was also relatively strong — at over two million, it’s the highest number it’s been since November 2008.

Cut Through the Dithering and Pick Up That Phone!

Cisco 7936 IP Conference StationThese days, it’s much more normal to start a “conversation” with colleagues and clients or to bring up an issue with them through an email rather than a phone call. Emails are great for creating a paper trail, and their convenience is hard to beat, but their drawbacks are often overlooked. And good old phone calls have a lot going for them.

Writing for the Harvard Business Review, the venture capitalist Anthony Tjan makes a good case for using the phone and face-to-face meetings much more frequently, especially “when people are trying to resolve a conflict or communicate an important business decision.”    Read More →

Ad Agencies Hunting High and Low for Tech Know-How

If you’ve got a head for marketing and your skills extend beyond pretty words and images to include being savvy with numbers, stats, and analyzing data of all sorts, then your career prospects ought to be very bright right now.

Ad and marketing agencies want people like you, and there just aren’t enough of you. As John Ebbert, the managing editor for a Web site devoted to ad technology, told the New York Times, “There is pain for hiring in digital at all levels.”    Read More →

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Product Management, User Experience, Information Architecture, Interaction Design, Usability Testing

Project Management, Program Management, Production, Content Production

Animation, Art Direction, Creative Direction, Corporate Identity, Flash Design/Dev, Graphic Design, Web Design

Content Strategy, Editorial, Copywriting, Copy Editing, Research, Blog Outreach

Brand Management, Business Development, Sales, Product Marketing, Event/Conference Planning, Promotions, Marcomms, Corporate Comms, Direct Marketing, E-Marketing, Public Relations, Market Research

Account Management, Account/Brand Planning, Media Strategy, Communications Planning, Media Planning/Buying, Social Media, Search (SEM, SEO), Web Metrics & Analytics

Web Development, Front End Development

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