The Haiku Resume: Boiling Down Your Career into One Line
Think First Then Type, a column by the copywriter par excellence Daryl Lang, comes with tips and techniques to help you use language more effectively at work. After all, even the best and brightest ideas won’t catch on if you can’t get them understood.
You’ve spent hours perfecting your resume. It glows with relevant skills and accomplishments, it’s optimized for keyword-crawling job sites, and it’s been PDF’d in perfectly kerned Helvetica.
Great work. But when somebody visits your website, your resume isn’t the “front door.” Your visitors want to see a few words that describe what you do. And if the first words that greet them are a boring biography (“an award-winning whatever with X years of experience”), you’re missing an opportunity.
You are a brand in the marketplace, and the best brands say what they do in a few concise words. You can identify many companies by their taglines alone. “The ultimate driving machine.” “Good to the last drop.” “What’s in your wallet?” You need a compelling tagline too. Read More →










