personal branding

When to Bring the Funny — And When to Leave It at Home

President Obama got panned last week for a very pan-worthy joke about spilled milk he made during his State of the Union address. Should he have gone there? Should you go there? I often get asked if people should use humor in their speeches and presentations.

Frankly, it’s like me asking my wife if I should whip up a soufflé for our next dinner — or like Mitt Romney asking if he should sing at his next campaign stop. The answer is simple: do it if you can; absolutely not if you cannot.

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How to Succeed on Panels and Q&As: Make Yourself a “Point” Guard

I give an annual presentation for members of a religious group about how to ensure that their faith is presented fairly in the media and in the rest of society. What they most want to know is what to do during panel discussions, TV interviews, and other unscripted scenarios in which participants aren’t in control and are sometimes taking unfriendly fire. Here’s what I tell them….

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Freelancers: Just Where Did the Year Go? And What Are You Planning for 2012?

Happy New Year!If you are like me, a solopreneuer, you get to the end of the year and wonder where where it all went. Hopefully you’ve been busy doing great work and enjoying making and keeping in touch with new connections, but you probably haven’t been thinking about how to wrap up the year. You’re not alone!

Here are four things you can do now to end the year on a high note:

Taxes: This is the time of the year you really need to start planning for your 2011 taxes. It’s best if you do it year-round, but we’re busy and often don’t keep up. Be sure you have all your receipts in order and you’ve got all your billings tallied. If you work with an accountant, be sure to schedule a December checkup to do some taxes preplanning. For instance, it may make sense to pay your state taxes for 2011 before January 15 in order to relieve some tax burden come April.

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How to Survive a “Perry” Bad Public Speaking Misstep

OopsRick Perry’s debate “oops” on Wednesday night deserves sympathy, even if you’re no fan of his politics. Who hasn’t lost a thought before? And the painful truth is that the more pressure you put on yourself to remember a forgotten point, the less likely it will be to come. Anxiety is a mortal enemy to thinking calmly, or even coherently. By the time Perry relaxed and remembered “Department of Energy,” the damage was done.

This wouldn’t have happened had Perry been allowed to use notes. Where’s Sarah Palin’s palm when you need it? If you know you have trouble remembering a key phrase or point, write it down. The purpose of notes is to help you remember your key points, nothing more.

But the biggest “oops” actually has nothing to do with Perry’s memory; it has to do with how he handled — or in this case, mishandled — the embarrassing moment. Instead of distancing himself from his mental hiccup immediately, he allowed it to linger for nearly a minute. If that seemed like a long time to you, imagine how it felt to him!

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Tell Your Story, and Make It Fast

This Thursday, October 27, The Hired Guns Academy will be hosting “What’s Your Story?,” our popular class on storytelling and elevator pitches. Below, the class’s instructor and creator, Larry Smith, talks about when he first realized that limits and parameters are your friend when it comes to creating a powerful, authentic story about your work life.

I was at a wedding this past weekend. The happy couple kissed. The dancing began. And soon enough it was toast time. One by one friends and family took the microphone to pay tribute to the bride and groom. And one by one those loving tributes turned into rambling disasters — often with no end in sight. “Somebody needs to wrestle the mic from him,” I heard a guest say at one point, in a less-than-hushed tone. Still, everyone was in a good mood and laughed off the hot messes who were doing their best to fete the happy couple.

After all, you’re allowed a certain amount of slack at a wedding. But when you fail to get your story straight when the stakes are higher — at a job interview, for example — the consequences are often much worse.

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Want to Speak Well? Look to the Pros.

In this new series, experienced speaker, teacher, and consultant Joel Schwartzberg breaks down for us the best ways to improve your presentation skills, whether you’re still in school, in mid-career, or in upper management.

With just over a year before the next presidential election, we’re about to be deluged with political debates, speeches, pontification, and more passionate punditry than any human not employed by Fox News or MSNBC can stand. But whether those speakers are conservative, progressive, or somewhere in the middle (or just trying to be) their goals are always the same: to make their points clearly, concisely, effectively, memorably, convincingly, and credibly.

And that should be your goal, too. Whether you’re speaking in front of a vast audience or a prospective employer, you want to make your own points clearly, concisely, effectively, memorably, convincingly and credibly.

In this blog and in my upcoming Hired Guns Academy course, we’ll be looking at ways to do just
that. But for now, while there’s so much speech-making all around you, it’s a good idea to examine how politicians do it. Remember two things: One, good speakers aren’t born; they’re trained. Two, when it comes to strong public presentations, how you say it as important (if not more important) than what you’re saying.

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Bullet Points: Ways of Thinking That Sink Startups; No Tech Bubble (This Time)

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Get Your Blog On: Meredith Phillips of “Church Avenue Chomp” Talks About Making Room for Grief

Life in Brooklyn South of Church AvenueLife rarely stays on the path any one of us could or would predict, and for a blogger, it can be hard to talk about life-changing events with readers who only know one small slice of your life.

When Meredith Phillips began Church Avenue Chomp, the idea was to write mainly about the food scene in her neighborhood in Brooklyn. “That’s how it started,” she says. “That is not how it has progressed….”

Meredith talks about her decision to write publicly about her sister’s untimely death from ALS (amyotrophic lateral sclerosis; aka Lou Gerhig’s disease), as well as the one thing that every grieving person wants from comforting friends (it’s probably not what you think). After all, loss and grief are universal concerns. As she puts it, “Loss is the kind of thing that you can either tap into, because you’ve experienced it—or that you’re so afraid of, that it’s of interest to you.” See what else she has to say by listening in below:

Listen to internet radio with Bill Brazell on Blog Talk Radio
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Internet Week: How Technology Helps (and Hurts) Small Businesses (NYC)

Tomorrow, June 10, from noon to 1pm, The Hired Guns founder Allison Hemming will appear on a panel as part of the day-long Some Things Digital: Business 2.0 seminar. She and other small-business owners will talk about how technology and the Internet have changed the way they run their companies.

Some Things Digital is completely free, but you need to register in advance. Find out more here.

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The Good Guns: Edit a Short Film to Help Teen Photographers

“The Good Guns” is a series of volunteer opportunities put together by The Hired Gun community.

Summary:
NYC SALT is a nonprofit visual arts program teaching photography to socioeconomically disadvantaged inner-city teenagers. The group is looking for 11 Final Cut Pro gurus to help 11 teens tell a two-minute story of their work for the 1st Annual NYC SALT fund-raiser and retrospective gallery show on June 16th. Email Alicia ASAP if you’re interested in helping. We’d also love to find one producer/editor volunteer to create a video master for the other volunteers so that all 11 shorts have a similar look and feel.

Good Gun Profile
You’ll need to be quick on your feet. We have one hour of video footage on each teen. This footage needs to be edited and combined with images shot by the students for the retrospective into a two-minute short. These video shorts will be distributed virally to promote the NYC SALT fund-raiser and will also be edited into a larger video montage for the June 16th event.

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