Jerry Shereshewsky calls himself “the last of the Mad Men.” His career started in the mail room at Young & Rubicam in 1969. Since then, he’s built a resume that reads like a who’s who of the biggest names in the marketing world. In 2010, he left his gig as CEO of Grandparents.com to found the digital marketing consultancy GrownUpMarketing. On Tuesday, October 29, Jerry and the team at GrownUpMarketing will hold their first annual Boot Camp for Digital Start-Ups conference here in New York. The Hired Guns sat down with Jerry to find out just why this conference is so necessary for digital entrepreneurs. Read More →
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An invitation to a short interview isn’t a sign of disrespect or disinterest. It’s simply a sign that your interviewer — probably your potential boss — is swamped and starved for time, which is very likely the reason they need to hire you in the first place. So instead of becoming annoyed or terrified when a company wants to do a speed date interview with you, embrace it. Organizing your thoughts in advance and being able to turn a rushed meeting into a productive learning session for you and your employer is the key to advancing to the next round. Here’s the strategy I’ve used to coach hundreds of candidates to success in even the shortest of interviews. Read More →
For me, the first day back after Labor Day always feels more like the start of a new year than January 1. With everyone (and it does seem like quite literally everyone) back from summer vacation and Q4 looming, the start of September always marks a renewed focus on work. With that in mind, I’d like to share some of my secrets to a successful September. Read More →
I’ve been in the account game for quite some time now, and I’m going to level with you: getting your first account job at an agency is a matter of contacts, presentation skills, and a lucky break. Agencies largely recruit account coordinators and assistant account executives from three distinct pools: connected or persistent college grads, client progeny, and random applicants who impress us with their wit, moxie, or individuality. If you do — or can — fall into one of these categories, you’ve got a shot at breaking into account management at an agency.
But be warned: there’s some hard truth ahead. Read More →
When we last saw our hero, he had just asked Grant Tinker, then-president of NBC, for advice on landing his dream job. For more, read Part 1 of Todd’s story, How I Risked Everything to Pursue My Dream Job.
“Excuse me, Mr. Tinker. I hate to bother you. I was an intern at NBC in New York last summer, and the reason I’m on this flight is because I’m moving out to L.A. to try to get a job in the TV industry, hopefully at NBC. It’s my dream job. Again, I’m sorry to bother you, but I was wondering if you might have just a minute to give me some advice or suggestions, or anything that would point me in the right direction once I get out there.”
Yes, that’s how I introduced myself to Grant Tinker, the head of NBC. I walked into first class and asked, point blank, if he could give me a few pointers for getting started in the TV industry. When I finished, there was a pause that seemed to go on for eons (OK, it was probably only a second or two). Then the president of my favorite network smiled, slid over to the window seat, extended his hand, and said, “Sure, sit down for a minute. What’s your name?” Read More →
I always wanted to work in television.
It was my dream job from the age of about 13. I didn’t want to be an actor, producer, or writer. I wanted to be one of those cool, rich guys in suits at the TV networks who come up with ideas for shows and get to decide what makes it on the air. And I was obsessed with the idea of working at my favorite network: NBC. I thought, “How cool would it be to go to work every day at 30 Rock?”
When I was in college, I‘d been a summer intern for NBC News (I still have the NBC peacock towel that Willard Scott gave all the interns at orientation). So after finishing my master’s degree in communications from SUNY Albany and then working for a year in media buying for Ogilvy & Mather advertising, I realized that if I was really serious about a career in television, I needed to move to the west coast where most of the jobs were. I had already been rejected for full-time positions by NBC, along with every other network, cable station, and production company in New York City. Even though it was the toughest decision I ever had to make, I quit my job at Ogilvy and just blurted out to my parents: “I’m goin’ to Hollywood!” Read More →
By Daniel Flax
It starts when you land your first management position. Suddenly, you’re splitting your time between telling other people what to do and actually doing stuff yourself. And as you climb further up the chain, the balance shifts and you spend more and more time managing people, projects, budgets, and bosses. Then, one day, you realize that the unthinkable has happened: you’ve been so busy managing a team that you’ve let your hands-on skills deteriorate.
As you advance in your career, you will frequently hear that it’s not your hands-on skills, but rather your ability to lead your team to success that matters. I would never suggest that leadership ability is not critical to your advancement. It certainly is. But I would also suggest a supplement: pick a skill and keep it sharp. Keep it razor sharp. Having a relevant, current, hands-on skill is one of the best things you can do as you advance your career. Read More →
This post was written by Geoffrey Colon. It originally appeared at Futurist Lab.
Let’s face some harsh facts about the modern work world. The calendar is no longer in the 20th century and neither is the way we conduct business or plot careers. Much of the professional world is moving at a rapid rate of accelerative thrust and it’s almost impossible to keep up. Those who try to “control” all of this will simply lose this game. Business is not so much about being 100% art or 100% science as it is about being 50/50 of both. It takes both a 50% right brained and 50% left brained approach to truly plot a successful course.
I recently relocated to Seattle to take a position with Microsoft. This was after two years at Ogilvy, one year at a small agency, one year at 360i and three years at Bond Strategy and Influence (a digital boutique agency). Prior to that I ran my own company for four years. And prior to all of this I was in the music industry for six years doing international and digital marketing. One headhunter who reached out to me recently for a gig (geez, um, I just started this Microsoft gig but thanks for thinking highly of me to “consider” even contacting me) said, “Geoff, people don’t care about how long you stay at a company anymore, it’s all about thinking about yourself first in this economy even if that means six to eight month tenures.” Read More →
The Hired Guns are looking for new voices, and we really hope one of them is yours.
We’ve been writing about the future of work and all things digital since way back in 2011 (that’s pre-cronut, if you can even imagine), and now we want to hear from you. Got a networking trick that never fails? How about an interviewing horror story? Those are great, and we want them. We also want informed POVs on the digital landscape. You can write about UX, digital marketing, content, or any other facet of the digital work.
You can pitch us one-off features and featurettes, but we’re looking for regular bloggers, too. We want to hear from people who’s voices don’t always get heard. Are you a stay-at-home parent who’s looking to rejoin the workforce? Maybe you’re transitioning from a traditional field to the digital world, and have some war stories to share.
If so, pitch us. Drop me a line at rgalloway at thehiredguns.com and tell us about your idea for a feature, a featurette, or a series. We’re listening.