Latest Articles

How to Growth Hack Your Career in the DIY Economy

Typist of the FutureThis post was written by Geoffrey Colon. It originally appeared at Futurist Lab.

Let’s face some harsh facts about the modern work world. The calendar is no longer in the 20th century and neither is the way we conduct business or plot careers. Much of the professional world is moving at a rapid rate of accelerative thrust and it’s almost impossible to keep up. Those who try to “control” all of this will simply lose this game. Business is not so much about being 100% art or 100% science as it is about being 50/50 of both. It takes both a 50% right brained and 50% left brained approach to truly plot a successful course.

I recently relocated to Seattle to take a position with Microsoft. This was after two years at Ogilvy, one year at a small agency, one year at 360i and three years at Bond Strategy and Influence (a digital boutique agency). Prior to that I ran my own company for four years. And prior to all of this I was in the music industry for six years doing international and digital marketing. One headhunter who reached out to me recently for a gig (geez, um, I just started this Microsoft gig but thanks for thinking highly of me to “consider” even contacting me) said, “Geoff, people don’t care about how long you stay at a company anymore, it’s all about thinking about yourself first in this economy even if that means six to eight month tenures.”    Read More →

The Hired Guns Want Your Submissions!

Couple at typewriterThe Hired Guns are looking for new voices, and we really hope one of them is yours.

We’ve been writing about the future of work and all things digital since way back in 2011 (that’s pre-cronut, if you can even imagine), and now we want to hear from you. Got a networking trick that never fails? How about an interviewing horror story? Those are great, and we want them. We also want informed POVs on the digital landscape. You can write about UX, digital marketing, content, or any other facet of the digital work.

You can pitch us one-off features and featurettes, but we’re looking for regular bloggers, too. We want to hear from people who’s voices don’t always get heard. Are you a stay-at-home parent who’s looking to rejoin the workforce? Maybe you’re transitioning from a traditional field to the digital world, and have some war stories to share.

If so, pitch us. Drop me a line at rgalloway at and tell us about your idea for a feature, a featurette, or a series. We’re listening.

Product Council NYC: Solving Product Problems, One Start-Up at a Time

phil di guilioAnyone who’s ever founded a start-up knows that there’s a billion product problems to solve before you can even think about launching. That’s why Phil Di Giulio and Tami Reiss founded Product Council NYC. Product Council NYC provides entrepreneurs and agencies with a fresh new outlet for critical feedback, ideation, and improvement of their products through a curated panel discussion. Their inaugural event is Thursday, August 15. Tickets are still available.

So who is Phil Di Giulio?
I spent my early career on the creative side, mostly implementing digital display advertising solutions. Since I moved to New York City, most of my work has been focused on early stage start-ups. In the past 8 years, I’ve become engrossed in the start-up community in New York, and I’ve been excited to watch that community grow beyond its fragmented roots into and grow into something larger and much more cohesive.    Read More →

Bruce Kasanoff: My Two-Month Crash Course on SlideShare

bruce kasanoffLong-time Hired Gun Bruce Kasanoff recently got serious press for his SlideShare prowess. The article below originally appeared on SlideShare’s site.

Author and entrepreneur Bruce Kasanoff dove head-first into SlideShare: With barely any previous experience on the site, he uploaded 13 presentations in two months. He did something right — five of his presentations were the most-viewed SlideShares of the week, and he’s gotten a total of more than 270,000 views. The Now Possible managing director and LinkedIn Influencer shares the lessons he learned along the way.

Although I’d previously published a few pieces on Slideshare, it wasn’t until two months ago I got serious about sharing my ideas here. Here’s what I’ve learned so far:    Read More →

Why Do Women Stay in Unfulfilling Jobs?

Woman doing menial workIt’s easy to get comfortable in a job. After all, who doesn’t like a little comfort in a hectic world? But perhaps you’ve stayed too long in one place, even though a small voice in the back of your head keeps nagging that you really should move on. So why don’t you?

It’s not just anecdotal evidence that suggests this issue is particularly common among women (although there’s certainly enough of that). Academic research has shown that when women stay in a job for several years, they’re less likely to leave than a man.    Read More →

5 Deadly Resume Errors People Still Make

WW2 Plane CrashEvery hiring manager and HR pro out there has seen their share of terrible resumes. Here at The Hired Guns, we see them constantly, and our collective heart breaks for those earnest, well-intentioned souls who are just trying a tad too hard to score an interview. Usually, I reach out and offer them some pointers and direct them to some useful resources for fixing whatever abomination they just sent us. I’ve been working in the career game for quite some time, and have seen literally thousands of resumes. Here are five of the most egregious resume errors I somehow still see on a regular basis.    Read More →

The Publicis-Omnicom Merger: Not Big Data, Just Big Business

Omnicom-Publicis MergerAs a longtime observer of the advertising industry, I couldn’t help noticing yesterday’s announcement that two of the world’s largest advertising agencies — Publicis and Omnicom — were merging into what I can only guess will be called Uber-Omnicom. It’s two old-guard agencies trying to become better equipped to trade in data analysis and automated ad buying. But as much as they’ll tell you it’s about big data, it’s really about big business.      Read More →

How I Changed Careers Without Really Trying

Changing careersWhen I was 25, I was working in marketing at American Heritage magazine, then a division of Forbes. I loved my job. I got to walk through the Forbes Galleries as I came into work each morning. I loved the in-house gym and the occasional trips on the Forbes yacht, the Highlander … but I digress.

But as much as I enjoyed those things, the real reason I loved my job was because it was both creative and analytical. I thought I was on track to be a magazine marketing guru, with a fancy title at a prestigious publication that reflected a personal passion. Life, however, had other plans.    Read More →

4 Ways to Bridge the Creative – Account Divide

"How hard can it be to write copy?"Creative people are the heart and soul of every good agency. They create art in service to commerce. The rest of us just sell it. That doesn’t, of course, mean that savvy account and strategy people can’t make significant — or even crucial — contributions to the creative process. We certainly can. We just have to do it right.

Ideally, account and planning types support the creative team by finding relevant insights, mining customer data, understanding the customer’s journey from awareness to purchase, and by projecting client business goals and communications sensibilities. Ideally, the support team packages all this up as a springboard for the creative, who then internalize the brief and make the magic.

Real life, however, is messier. The dynamic between your accounts and creative teams might be genial. It might also be tense or even hostile. It all depends on how you manage it. A long career in ad land has taught me a lot about bridging that gap and helping your creatives deliver great work, time after time. Here are four strategies I always come back to.    Read More →

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