Latest Articles

7 Signs That a Layoff is Coming

proceed with caution Sooner or later, you’re going to be laid off. Not because you’re not working hard enough, not because you’re not staying late enough, and not because you don’t do great things for your company and your team. You’re going to be laid off because rapid growth and equally rapid contraction is the new norm for businesses, especially those in the digital world. You can’t prevent it, but you can see it coming.

Early in my career, I was laid off from a publishing job. I should have seen it coming and prepared myself for it, but I didn’t. I was young and naive. I thought that as long as I did good work, my job would be safe. It wasn’t. Since then, I’ve been fortunate enough to survive multiple rounds of layoffs in publishing and digital. Over time, I learned to see them coming. While that didn’t make them any less nerve-wracking, it did teach me to prepare myself each time for getting the bad news. I know that my number will come up again, and I don’t intend to be caught off guard. Neither should you.     Read More →

5 Salary Negotiation Mistakes That Can Cost You An Offer

fail road

Over the years, we’ve seen many talented professionals climb right up to the very last step, only to slip and tumble all the way to the bottom. 99 times out of 100, this is because they made some rookie mistake during the negotiation process. Here are the five most common — and most deadly — negotiating mistakes made by professionals at all levels. Any one of these will annoy an employer into taking another look at their second choice.    Read More →

Are We at the End of Email?

old circuit board

You come in, sit down, and log in. Your morning coffee steams while you peruse the dozens of emails that await you. Some are important. Some are even urgent. But most are destined for the trash. You grind through your inbox, replying to some and flagging others for later. And by the time your real work starts, your coffee is cold and you can’t find that one important email your client sent yesterday.

It’s a ritual that millions of professionals love to hate. Mercifully, change seems to be coming. As the boundaries of digital communication mediums continue to blur, email, the venerable staple of businesses the world over, may soon be overshadowed. This leaves many companies questioning, is this the end of email?    Read More →

5 Cover Letter Tips From a Recruiter

vintage typewriter

As The Hired Guns’ resident talent scout, I sift through hundreds of cover letters daily. Almost all are bad. There are a few extreme examples; one cover letter featured photos of the candidate on horseback, while another was 27 pages long. Most cover letters, however, are generic, poorly written, or simply ineffective.

Applying to a job with a bad cover letter actually does you more harm than applying with no cover letter at all. So how do you make sure that your pitch does you more good than harm? Start with these five cover letter tips.    Read More →

Are Websites Obsolete?

dead cassette

Websites, once the stars of the Internet age, are fading quickly. Consumers now engage and interact with mobile apps, social networks, text messages, email, and dynamically loaded loyalty cards much more than they do with brand websites. Even e-commerce sites are losing ground to smartphones and tablets. With their flagship status fading fast, it’s time to rethink everything we’ve learned about the marketing power of the website.    Read More →

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