Marco Kaye just dropped some hard truth about start-up cliches. Some of these hit just a little too close to home. Go ahead and practice cringing and laughing (Craughing? Linging?) at the same time:
Good people are especially prone to bad ideas, son. But at an Internet start-up, right and wrong become murky. One gets caught up in the hoopla. That seemingly innocent strategy session leads to late-night hackathons. Those become, oh god, launch schedules and tech conferences. Before you know it—bang—you’re inside a horribly decorated start-up, Razor scootering from one cubicle to another. And there’s no turning back. All your jokes become meme-based. Some dreadlocked hacktavist named Rumble will start crashing on your couch. Finally, you’ll change your Twitter bio to simply read, “maker.” Which is when I will disown you.
Read the rest at McSweeney’s. If you feel like doubling down on your start-up bro-speak, say hi to the Start-Up Guys.
If your New Year’s resolution to find a new job has stalled, you’re not alone. Tons of your peers are watching LinkedIn and pinging their networks, impatiently waiting for the jobs to appear. Don’t get discouraged — get ready. The 2014 job market will look a lot like the Wild West, and February is when it all gets started.
Yes, friends — February. The coldest, most miserable month of the year is also the best time to put your job search into overdrive. Here’s why February is the best time to start your job search. Read More →
Recently, I had lunch with the owner of Digital Instincts, a fantastic digital agency that’s building an app for us at Penton. She mentioned that her young daughter had decided that she wanted a summer babysitting job in a posh neighborhood nearby, primarily so she could take care of kids by a pool. (I’m simplifying, of course, but you get the idea.)
Entirely on her own, the girl created flyers touting her skills and experience and left them at coffee shops and other key locations in the area. Soon after, she got her dream job: caring for three young girls in an Architectural Digest-worthy home with a pool and the rest of the works. My immediate response: “When can I hire her?!”
I’m not looking for a summer babysitter, but I am always looking for marketers with creativity and initiative. Starting there, here are 7 things I look for when hiring a marketing manager Read More →
Your resume is polished. You’ve been networking like mad. Your interview suit is even pressed and ready to go at a moment’s notice. You’re also completely and totally exhausted. The job search is draining, and doing it right feels like a full-time gig. So why not hack your job search with these seven tips?
1. Search Your LinkedIn Connections’ Connections
Seeing who your 1st degree connections are connected to is a hassle, especially if you’re looking for a possible referral. Instead of clicking and scrolling (and scrolling and scrolling), use this free extension for Google Chrome and search those connections instead. Search by company, title, skill, or just about anything else that might appear on their profile. Read More →
In 5 Signs That Your New Job is the Wrong Job, an anonymous blogger described his experience with a new job that turned out to be very different than advertised. Several readers pointed out that not everyone has the option of leaving a job just because it doesn’t align with their career goals.
And they’re right — while many experienced professionals are highly in-demand and can leave a job with the relative certainty that another one will come along soon, many others aren’t as fortunate. So what do you do when the wrong job is your only option? Read More →
Everyone in marketing is busily obsessing over how the latest devices, technologies, trends, and tactics can help them reach consumers. But there’s not much talk about what consumers want, and even less about their evolving expectations, which — to a large degree — determine how all these shiny new things are perceived.
Consumers’ attitudes about brands don’t change much over time, but the channels they use to interact with those brands evolve. Consumers have existing brand relationships and are generally willing to trade data for convenience, utility, or deals. They expect the brands they care about to care back. Brand loyalists insist that the relationship must be two-way, respectful, and interactive.
Consumers also expect to be heard, especially when they call, click, visit, or buy. To meet and capitalize on these expectations, focus on these three fundamental expectations. Read More →
Are you pleased with your LinkedIn profile? Sure, you probably are. After all, you’ve checked all the boxes: photo, succinct summary, detailed job history, etc. You’re even getting a few hits from recruiters. But there’s more to building a killer profile than just avoiding the common mistakes. As recruiters, LinkedIn is our first stop when searching for talent, and I’ve spotted five common LinkedIn mistakes that most people don’t realize they’re making. Read More →
A lot of people use the words “innovation” and “creativity” interchangeably, but my favorite definition helps differentiate the two: “Innovation is the value-added application of a creative idea.”
Of course, knowing a snappy definition is one thing — putting it into practice is something else altogether. If you’re struggling to truly innovate, or if you just want to refresh your creative mojo, start with this list of books that will make you more innovative in the new year. Read More →
The author of this post prefers to remain anonymous.
The first day of any job feels like an exciting new venture — an opportunity to become a new you. That’s how I felt just two months ago. I had scored my dream job at a video tech company that was on the brink of breaking out in the market. I felt re-invigorated and anxious to start a new chapter in my life.
But a few weeks in, something started to stir within — a gut feeling that something was not quite right. My ideas for new strategic initiatives always took a back seat to more “urgent” priorities, conversations in another language (a language I don’t speak) were frequently held in my presence, and decision-making was constantly second guessed by leadership.
Ultimately, I felt ineffective and not set up for the success I had envisioned when I came on board. This was not the role I had agreed to. And it certainly wasn’t the role I was looking for.
Have you ever felt that the job you took might be the wrong job? If you’re teetering, these five signs may indicate it’s time to seriously re-evaluate your new job. Read More →
It’s the end of the year, and every pundit — yours truly included — has an open opportunity to predict the future. For those of us in Adland, the coming year will be filled with new opportunities and challenges. Here are four critical factors that will drive innovations, insights, and interactions for brands, advertisers, and marketers in 2014.
Read More →
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