Latest Articles

Let’s Cool It With the Stupid Job Titles Already

Vintage photo of office workers

We need to talk, guys. It’s about job titles in digital. There’s really no good way to say this, so I’m just going to say it.

Job titles in digital have become stupid. Again.

I know this is upsetting, but it has to be said. We’ve got Fashion Evangelists and Chief Happiness Officers and Ninjas and +1 Android Jedis and God knows what else. I mean, AOL has a Digital Prophet, and he looks like this. We’re talking about the same AOL your aunt Frieda still uses to “do the email.”    Read More →

The Future of Marketing is All About Value

vintage coca cola ads

Consumers are presented with as many as 3,000 ads per day. It’s no wonder that they’ve learned to ignore them completely. That’s why the future of marketing depends on ads that add value.

Rather than guessing what a target audience is thinking and doing, marketers can now pinpoint exactly what they’re reading, watching, or buying online. By building sophisticated profiles and personas of discrete audiences, we can create more resonant messages and deliver them at times and places that are integral to customers’ normal behavior. Advertising no longer has to be a disruptive intrusion. Ads can become a useful value-add that inspires purchase and brand loyalty.    Read More →

How to Get a Recruiter’s Attention

crowd

Inside every recruiter’s deleted mail folder are hundreds of messages from well-intentioned job seekers. Many of these remain unread. But recruiters aren’t evil people (usually). Hell, finding great talent for clients is how they get paid. So why does messaging a recruiter via email or LinkedIn so rarely generate a response?

Two reasons: 1) they’re swamped and 2) you’re probably doing it wrong. The crush of messages recruiters receive daily is staggering. They can’t possibly answer every one. But if you play the game the right way, recruiters will take notice.    Read More →

There are Four Types of Co-worker. Which One Are You?

marx bros thinker

One of your co-workers gets so much work done in a day it makes your head spin, but she tends to steamroll over everyone in the process.

Another co-worker is great with details and never misses a trick, but he tends to over-analyze everything and takes forever to make a simple decision.

One of your other co-workers is a nice person and a great listener and teammate. But by trying to please everyone, she fails to please anyone.

Yet another is always enthusiastic, fun to work with, and has a million ideas. Too bad he’s all over the place and never seems to follow up, follow through, or finish anything.

In their classic “Social Styles” model, Robert and Dorothy Bolton labeled the four personality types mentioned above as: Driver, Analytical, Amiable, and Expressive. Of these four types of co-worker, which person would you most prefer to work with and why? Which one drives you insane? And, perhaps most importantly, which type of co-worker are YOU?    Read More →

A Field Guide to Horrible Bosses

angry boss

Some of your bosses will be amazing.  Most will be mediocre. Your time with the former will go by too quickly. The latter will be easily forgotten.

But the horrendous bosses will haunt you. You’d love to forget them. — and God knows you’ve tried — but you won’t be able to. You’ll talk about them in bars with your friends and the occasional patient stranger. You’ll tell your therapist about them. You’ll quit jobs and maybe even abandon entire career tracks because of them. Horrible bosses are forever.

Don’t get burned again. Learn to spot them during the interview process, then run the other way.    Read More →

4 Tips for Writing Effective Email Subject Lines

email subject linesThe average email user receives 416 marketing emails per month. Whether yours gets opened, deleted, or forgotten altogether depends largely on the subject line.

An inbox filled with new, unopened messages is email marketing’s moment of truth. The right subject line opens up a conversation or a relationship as quickly as “abracadabra.” The wrong line condemns your brand to die alone in the dark. Great subject lines are like great billboards or great headlines — they telegraph easily understood information to drive immediate comprehension and action. Without effective email subject lines, email marketing is worthless.

It’s just as easy to click as to delete. Your 50 characters are competing in real time against scores of other marketing emails. They’re also competing against messages from friends, family, work, and social network notifications. An open is life. A deletion is death.

Adestra, a UK-based email service provider, looked at 2.2 billion emails from 90,000 marketing campaigns in an attempt to benchmark the words and phrases that work best. The study used conventional email metrics to determine the words or phrases that drive opens and clicks, improve the open to click ratio, and/or reduce the opt-out or unsubscribe rate compared to industry benchmarks. These are four of the most critical topline results.    Read More →

How to Lose New Business in 4 Seconds or Less

exhausted man on phone“Hello Bart, this is Bill Bickerson from Infopyramid calling again…” [sound of delete button]

Here’s what didn’t work about that voicemail: everything.

If you’re a freelancer or entrepreneur pitching new business, you’ve only got a few precious seconds to make your target care about you and your message. If you can do this, you’ll have plenty of time to make your case and pitch your product or services. If you can’t, you’ve lost that lead before you even got started. Let me break it down for you.    Read More →

10 Dating Tips to Apply to Your Next Job Search

vintage photo of a bad dateJust like the job search process, dating can be a long dreary slog through a hellscape of unending frustration and disappointment tough. Finding the right one takes work, patience, and a high threshold for rejection. Fortunately, almost everything you know about dating can be applied to your next job search.

1. Applying online isn’t your best bet. Sure, there are thousands of jobs posted online. But there are also thousands of job seekers just like you vying for the posters’ attention. No matter how scrubbed up and attractive you look, or how much you match what they’re looking for, you might not catch a hiring manager’s eye. Networking is always your best bet for finding the right fit.    Read More →

6 Tax Tips for Freelancers

vintage accounting photoBy Curt Nadeau, CPA

While all of your full-time friends are tucked safely in W2 land, you’re scrambling to compile your invoices, expenses, and the countless other materials you’ll need to file your taxes. Freelancers have vastly different tax requirements than full-time employees, and for the uninformed and unprepared, tax time can be the most stressful time of the year. Knowing what to keep, when to pay, and how much to deduct isn’t easy. Fortunately, a little planning goes a long way.    Read More →

5 Things to Know About the 2014 Job Market

vintage roller coasterWorking in digital is a lot like riding a roller coaster blindfolded. You know that it will shoot upward and rocket downward again and again, but you never know when. But as talent agents, we get to peek over the blindfold from time to time. We’re among the first to know when businesses are expanding, and it’s painfully obvious when hiring has been frozen.

If you’re unsure where the roller coaster’s going next, here’s some good news: it’s beginning what looks like a steady climb. The coming year is going to be a  seller’s market, almost on par with the pre-recession glory days.    Read More →

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