Mad Men’s ratings may be higher than ever, but we all know the role of professional women has come a long way since the 60s. We recently sat down with Melissa Weisstuch, Associate Director of Marketing Communications at Somnia Anesthesia and Julie Livingston, Senior Director of Client Development at CarrotNewYork to learn more about the current state of women in marketing. Both Melissa and Julie are members of New York Women in Communications (NYWICI), a 1,500 member organization for communications and marketing professionals. They were kind enough to give us their takes on the dynamic world of marketing, public relations, and communications. Read More →
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January’s coming to a close and most of the big year-in-review retrospectives are all done. From misbehaving executives to edible iPhone cases, here’s what 2012 gave us:
- Best and worst tweets of 2012 (via Salon)
- The year’s most cringe-worthy PR disasters (via Entrepreneur.com)
- The best of those meme things all your young employees are always talking about (via KnowYourMeme)
- The worst CEOs of 2012 (via BusinessWeek)
- The four strangest ballot initiatives of 2012 (via The Week)
- Weird science awards of 2012 (via MSNBC)
- The worst words of 2012 (via The Atlantic)
- Weirdest tech inventions of 2012 (via AOL)
- Editor’s Pick: Best of the Silicon Valley newspaper’s police blotter (via Mercury News)
Including: “Belmont: A man received an envelope he was not expecting. (Jan. 20)”
On the surface, there’s not much to like about February. It’s 28 cold, grey, dreary days filled with excuses to stay indoors and count the days until spring. Sure, it could go down like that. Or you could use every one of those 28 days to get yourself in gear and finally score that job you’ve been eyeballing since it was t-shirt weather.
This February, instead of hurrying home from work to hunker down with a toddy and re-watch your Arrested Development DVDs for the ninth time, The Hired Guns invite you to invest that time in finding a new job. And not just any new job — the right job. We know you’ve been thinking about it, and next month we’re going to help you. Every single day. Read More →
As product people who subscribe to a lean and agile methodology, we have a tendency to think in short bursts and only focus on the near term, because after all, things change. Our typical strategizing looks like this:
- Determine key priorities for the quarter
- Determine metrics for those priorities; i.e. when we complete the priority, how will we know if we are successful or not? Did we move the business forward?
- Focus on Priority 1 until it’s complete, and then move on to Priority 2
- Always be willing to adjust based on user feedback and product discovery (testing ideas, seeing what works, and failing fast to move on to the next idea)
However, the downside of this type of thinking is that you can lose sight of the bigger vision and of the long-term business goals.
In order make sure that we don’t lose track of the bigger vision and make sure that our quarter-to-quarter priorities help move the business forward in the right, I am proposing that we instate a “Look Back” at the start of every year, and check in with it in June to see how we are doing. Read More →
Working parents, I invite you to add another resolution to your list this year: do more networking. While networking is important for everyone’s career, I’m aiming this post specifically toward working moms and dads. Why? Because it’s something we often let slip. We working parents are often so focused on being efficient at work so we can get home to little Oliver or Sophie as early as possible that networking get pushed to the back burner.
Adding a little bit more networking to your routine, however, — or simply having a networking mindset — can add a lot to your career and personal happiness this year. Read More →
Every year since 1994, Martin Luther King, Jr.’s birthday has been celebrated with a National Day of Serviceto rally citizens together to help those in need.
The White House has an event finder for tomorrow, and here are search results for all registered service events in and near New York City. You can pack food for the hungry at St. Clement’s Church, help the Gift of Life Bone Marrow Foundation register donors, clean out muck in Rockaway, Staten Island, and Brooklyn homes affected by the hurricane, or even share your thoughts on gun control at a theater co-op. There is an opportunity for every passion. Roll up your sleeves and get out there!
This piece originally appeared on CreativeGood.com and is reprinted here with their kind permission.
In this new year it feels right to say something big, something about the meaning of life, and one’s career, and everything. I guess it’s been on my mind since last month, when I finished teaching a graduate class in user research. (It was here in New York, in SVA’s MFA in Interaction Design. Great program.) The class gave me a chance to get to know some very talented young designers, most of whom are just beginning their journey into the user experience field.
My main message to the class was that good user research isn’t a matter of learning the steps of some trendy methods, as though one were just following a cookbook. Instead, good UX work requires a genuine interest in observing, listening to, and learning from other people: primarily the customers themselves, but also the organization that owns the product. That observation, and that listening, must stem from a genuine human interest in people. Read More →
Every year it’s the same thing. We start out the New Year filled with good intentions, high hopes, and a formidable list of life-changing resolutions. And for an indomitable few, those resolutions result in positive changes and personal growth. But for the rest of us, life tends to get in the way.
Before we know it, January is over and February flies by (it’s such a short month!). Then the spring holidays come along. Then it’s summer, and… well, you know the rest. That pledge to “start tomorrow” just leads to the eventual realization that today is yesterday’s tomorrow. So, what can we do about it?
We can start today. For real. Right now.
What we need to do is go from “resolutions” to “real solutions.” And one real-life solution that really works, is easy to do, and can kick-start us into action, is to start reading. And my recommendation is to start your New Year’s reading with any one of the 13 inspirational and motivational books on this list. Read More →
Long before others turned sales motivation into a slick, multi-channel industry, there was Zig Ziglar. Ziglar, who passed away in November, carried a bag for 25 years before he started talking about it. He was able to draw relatable lessons from real-world experience and deliver them in a memorable and folksy way.
I had the pleasure of working with Zig several times. He was a humble guy who had an incredible way with people and the ability to size up an audience and tell a story like no one else. Unlike so many others, you could remember what Zig said the next day. In a world of blowhards and phonies, Zig was the genuine article. I’ll miss him.
Zig taught me many things. And while, at least on the surface, the lessons were about sales and marketing, I’ve found that they apply to almost every facet of business and life. After all, what is sales if not an exercise in human connection? Read More →
After a decade in Product Development at Shutterstock and Beatport, I’ve performed a ton of A/B tests. Some were great. Others weren’t so great. But each one taught me something valuable, and each one made me better at what I do. I’m surrounded by some really smart people, but we’ve still had to stumble our way through some of these hard lessons because what seems intuitive is not always your winner. With that in mind, here’s something I wish I had started with years ago: a pragmatic list of lessons learned the hard way.
No two products are the same, so the tests we’ve run won’t work for your business. So instead of including details around specific tests, this list focuses on core principles that will help others succeed in testing. Have fun! Read More →