Latest Articles

28 Days to a New Job: The Story So Far

Here’s a quick list of links help you get where you’re going. We’ll be adding each day’s link to the list below as they’re published. So if you’re stuck, struggling, or just need a little reassurance, drop a comment on our Facebook page or tweet using the hashtag #NewJob28Days. We’ll get right back at you and do our best to help put your job search back on the road to success.    Read More →

How to Choose the Right Recruiter for Your Job Search | Day 12

Remember back on Day 8 when I told you to do less job board surfing and more networking? Remember when I told you to budget 80% of your job hunting time for networking? You should be spending a solid chunk of that 80% finding, connecting to, and meeting recruiters. It’s a great use of your networking time and the payoff can be huge as you get more people advocating on your behalf. Learning how to work with recruiters is crucial, because love ‘em or hate ‘em, by the time you reach mid-career (and earlier if you work in Digital), you’re going to work with a headhunter or an external recruiter.

But not all recruiters are created equal. Choosing the right one can jump start your job search. Choosing the wrong one can derail your job search indefinitely.    Read More →

How to Research a Company Before Applying

Congratulations! All that work you’ve done on your resume and cover letter has finally paid off. At long last, your application has made it onto someone’s desk.

Good news: now there’s a human reading your resume. Bad news: they’ve read a hundred other resumes before they got to yours. They’re tired. They’re stressed. They’re maybe a little hungover. All they want is one qualified candidate who sounds like they know what they’re talking about. Unfortunately, the entire morning has been a thankless slog through waist-deep job board dreck. Few if any applicants have addressed the key points in the job ad. Not even one person has bothered addressing the company’s buzzworthy new product. All hope is lost, and it’s not even lunchtime.

And then it’s your turn.    Read More →

Use Smart Keywords Move to the Top of the Applicant Pile | Day 10

Angry HR lady eats resumes like yours for breakfastAs a modern job hunter, you need to not only be smarter than the Average Joe applying for a job — you literally have to put yourself into the recruiter’s shoes. This requires doing the very thing that most people won’t have the guts to do: being empathetic.

You read that right: having “Sympathy for the Devil” or that Evil HR lady who, on a whim, can decide if you move on to the interview process, is one way you can get ahead. That’s because the HR lady isn’t actually evil. She’s just slammed.    Read More →

How to Decode Job Board Postings | Day 9

Sometimes it feels like reading a job description is like trying to decode Kryptos. No matter how long you look at it, it still doesn’t make much sense.

From epic wish lists of skill sets that no one person could ever encompass, to posts so brief and nondescript that it’s hard to tell it’s whether it’s a job description or someone’s random Facebook post, job boards are filled with the nonsensical, the ludicrous, and the downright outrageous. Before you throw up your hands and resign yourself to sending out resumes on blind faith, take a deep breath and a step back.  Here are some tried and true methods that can help you dig below the surface requirements and hone in on what the role is really all about.    Read More →

The Internet is Ruining Your Job Search: How Applying Works in 2013 | Day 8

I you haven’t looked for a job in the last couple of years, you’re in for an extremely rude awakening. A lot has changed, even for the best candidates with the most in-demand skills. There are the added factors of online networking, learning to manage a profile, a brand new etiquette when it comes to approaching recruiters, and the list goes on.

One huge problem we see on the recruiter side is that it’s easier than ever to apply for a job. Features like LinkedIn’s one-click application turn the job search into impulse shopping, which means that everyone applies for everything, which means you’re just that much more likely to get ignored. The black hole of job hunting is bigger and darker than ever. It’s also exhilarating, dynamic, and the best source of increasing your wealth and fulfillment, if you do it right.    Read More →

28 Days to a New Job: Week One Checklist

Week One of our month-long series dedicated to helping you land a bright, shiny new gig is over. It’s only been seven days, but if you’ve been following along and doing your homework, then you’ve already made a lot of progress. You’ve decided you can’t get anything else out of your current job. You’ve had an honest discussion with yourself what jobs you’re really qualified for and where you should be looking. You’ve also spent some serious time on your toolkit. The Core Four (resume, LinkedIn profile, references, and cover letter) are looking good.

Good news: the hard part is over! Everything you’ve worked on thus far will pay huge dividends once you start applying (spoiler alert: next week is all about honing your job application strategy). We’ve got a lot more exciting material for you, but first, let’s just run through a quick list to make sure all your bases are covered.    Read More →

How to Write an Effective Cover Letter


This could have been avoided with a good cover letter

Here’s a question: when does a job interview begin?

The answer isn’t “with the handshake” or “when you arrive at reception.” The interview process begins the second a recruiter or hiring manager receives their first piece of correspondence from you. In almost all cases, the first thing they see is your cover letter. The cover letter is the first test, and if you haven’t taken the time to prepare one that’s tight, compelling, and good at selling your skills, you’re already blowing it. It’s time to stop worrying about how to write an effective cover letter and start doing it.    Read More →

How and When to Secure Great References | Day 6

It’s difficult to estimate just how many job seekers we’ve seen blow an offer, just because their references were in disarray. Whether they treated them as an afterthought, believed they were either too senior or too accomplished to be asked for them, or just forgot about them all together, job seekers at any level rarely put the necessary effort into selecting, prepping, and deploying references. This is a late-stage mistake that can easily throw a wet blanket on an otherwise successful hiring process. Nail down your references before you begin applying, or you risk playing catch-up down the line.    Read More →

Creating an Effective LinkedIn Profile

You need a great LinkedIn profile. There’s no getting around that in 2013. It’s not just another social networking outlet. It’s not “professional Facebook.” It’s the digital face of your job search, and that alone makes it an absolutely necessary component in your job search toolkit. There are 200 million professionals and 2.6 million companies on LinkedIn. Over 5 billion professionally-oriented searches were conducted there in 2012. If you’re not maximizing your profile’s effectiveness, you’re missing out on one of the best – and one of the easiest – ways to up your job search game.    Read More →

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