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In the News: Catch Heirloom Meals On PBS This Thanksgiving!

We’ve been documenting Carole Murko’s journey from the world of financial services to the development of Heirloom Meals, a storytelling platform that uses multiple channels to explore the connections between food and family. Carole was a part of The Hired Guns network for quite some time during her former career and we’re excited to help get the word out about her Thanksgiving Special.

Those who live here in New York can catch her Heirloom Meals Thanksgiving Special on WNET-13 at 5:00am EST on Thanksgiving Day. Or, check your local listings for more information.

And if your interest isn’t already piqued, Carole will be making cranberry-stuffed acorn squash, brazilian cheese rolls and chipotle-spiced pumpkin pie. And now we’re hungry. Thanks, Carole.

How to Do What You Love, Part 2: The Launch

We recently introduced you to Carole Murko, a long-time Hired Gun and founder of Heirloom Meals. In the second installment of How To Do What You Love, Carole shares with us the trials and tribulations of launching her own company, as well as joys of eventual success. Her Thanksgiving special airs this week on your local PBS station!

To me, Heirloom Meals was destined to be a TV series with me as the host, sharing the stories and recipes of my guests. And, as a big thinker, I went straight to the head of the class. I networked and found a lifestyle TV producer who loved the Heirloom Meals concept and helped me produce a five-minute demo reel. We brought it to public television. They loved it. And they gave us a letter of interest to produce a 26-episode series. There was a catch, however: public television does not provide funding.    Read More →

Too Much of a Good Thing: The Problem With Related Content

“We should give the user more of what they obviously want.”

It seemed like such a good idea at the time, didn’t it? Reading about holiday entertaining? Then you must want to see more recipes and decorating ideas. Checking out career success tips? We’ll give you a ton of career success tips.

Here at Budget Travel, I have yet to talk to a single partner or advertiser who doesn’t want to target users based on what they’re already looking at. Selling deals? Put a deal to Paris on a page about — wait for it — Paris! All of this makes sense…up to a point.

   Read More →

Introducing Boots to Bytes: A Digital Re-Skilling Program for Returned Veterans in NYC

Monday was Veteran’s Day. Today, unemployment for post-9/11 veterans still sits at a staggering 10%. That’s a pretty grim employment picture to return to after serving your country. Not only do you risk your life, but you also risk your retirement. It doesn’t seem quite fair, does it?

Returning servicemen have two really hard battles to win when it comes to job hunting. First, vets have to figure out how to translate their military skills to what’s needed in Corporate America, but in many fields — digital in particular — those needs are constantly evolving. Maintaining relevancy, by which I mean “applying your work experience to what’s needed in a new job,” is a challenging task for even the most seasoned of job seekers, so imagine what it’s like for a returning vet. I’ll give you a hint: darn near impossible.    Read More →

Why Math Matters: Practical Lessons in Big Data from an Unlikely Source

I was reminded again of the importance of knowing how to harness and utilize big data in the run-up to this month’s US presidential election. By many accounts, more than $2 billion was spent by the two main candidates this election cycle. On the basis of being able to aggregate and read massive electoral datasets, that money was well-spent. Deciding how to spend that money was largely a function of being able to correctly analyze electoral “big data” – demographics, likely vs. registered voters, the public’s responses to various issues, etc. One side, however, utilized big data better than the other.    Read More →

Kelly Caldwell: From Freelance Reporter to Noted Essayist and Mentor

In the latest installment of our Community Profiles series, we spoke with long-time gun Kelly Caldwell. A former journalist, award-winning essayist, and current writing instructor and Associate Dean at Gotham Writers’ Workshop, Kelly was kind enough to speak with us about her work and her unconventional career trajectory. Registration for her Essay And Opinion class at Gotham is still open, but will likely sell out soon.

Let’s do broad strokes first. How did you get started as a professional writer?
I always thought I was going to have a career in newspapers. Back in 1995, I landed a really exciting internship at New York Newsday. As it turns out, this was right when they were shutting the paper down.    Read More →

Revive NYC While Networking Your Way Into a New Job

Occupy Sandy Distribution Center at St. Jacobi Church in Sunset Park

Like many offices in Silicon Alley and lower Manhattan, The Hired Guns was closed all last week due to Hurricane #Sandy. The good news is that even through rain, dark of night, and a near total lack of connectivity, our clients kept calling and emailing. We were lucky, because as a team we could work completely remotely (those of us who had power or didn’t have trees falling on our houses, that is). We were also very, very busy.    Read More →

Lies Can Cost You Your Job, Unless You’re a Politician

Can he count on your vote in 2016?

In an editorial yesterday, the Columbia Journalism Review suggested that political fact checking is at a crossroads, pointing out that for all the media’s efforts to keep candidates truthful, the results were “less evident than one might hope.”
 
In other words, candidates continued to distort, exaggerate and flat out lie, even when they knew they’d get caught.     Read More →

How to Do What You Love, Part 1: The Light Bulb Moment

In the first of three installments, Heirloom Meals founder and former financial services marketing exec Carole Murko talks about the moment she knew going for her dream was the right thing to do. Her Heirloom Meals Thanksgiving Special airs during the holiday week. Check your local listings!

Your Ah ha! moment probably won’t be a dramatic, lightning-strike event like you see in the movies.

At least, it wasn’t for me. I’ve been on a lifelong journey toward my ah-ha! moment. I had a long career in financial services and even earned the coveted CFA. In my heart, I knew from day one that I was on the wrong path. The problem was that I didn’t quite know how to access the part of me that would allow me to be me in a professional capacity. I even remember saying, “I don’t know what I want to be when I grow up, but at least I will make some money.” Don’t get me wrong — I definitely wasn’t just waiting for lightning to strike. I was always taking classes, networking, and just thinking. I knew I’d eventually figure it out.    Read More →

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