Today we’d like to welcome to the blog Jonathan Hills, a product developer and strategist who will be blogging about ways that traditional companies, particularly media brands, can reinvent themselves in the digital age.
For army rangers, casual campers, and budding serial killers, the Swiss Army knife is an attractive tool. Knowing that you have a single product at your disposal that can do a variety of tasks averagely well is quite comforting. It represents a highly portable way to get by in an emergency — which clearly has value. But given the option, it’s unlikely that a three-inch nail file would be your number-one tool of choice if you needed to skin an otter — or whatever people do when they’re surviving in the wild.
One of the biggest mistakes traditional media companies make when working on their digital product strategy is to fall into a Swiss Army knife mindset. It usually goes something like this: Read More →