Latest Articles

Monster to Mentor: 5 Tips for Becoming a Great Manager

Our newest blogger, Mandy Gresh, is a coach and strategist devoted to helping others hone their plans for their career. Which parts of your current job are the most important for your future? Why is it so important to think like an entrepreneur? And how do you know when it’s time to head out on your own? These are the kinds of questions she’ll be helping us answer….

Becoming a manager is a little like becoming a parent. Although you can do a lot to prep for the job (reading books, observing others, coming up with lots of mental notes, thinking about best practices), it’s not until the day you actually have a staff that you get a clue what it’s really about.

I’m speaking from experience, on the management side at least. At 26 years old I was handed a team in a foreign country, with my manager in New York. The truth is that I was a nightmare to work for: micromanaging, with a very top-down style; only telling people things on a need-to-know basis; keeping track of when people arrived and left…. in other words, the exact person you don’t want to work for.    Read More →

Listen to the Numbers, Not the HiPPO

You’ve heard of HiPPOs, right? They’re the Highest Paid Person’s Opinions, and there’s someone with them in every group.

Whether they come straight from the actual Highest Paid Person’s mouth, or just someone who sucks up to her, or the guy who’s super-charismatic and persuasive, there’s always someone who has the last word. “I think it should be like this,” they intone. And so it shall be done.    Read More →

Five Things to Do Before Launching a Paid Search Campaign

Jacqueline Dooley has been working in the fields of online marketing and search marketing for over a decade — we’re so happy to welcome her to the blog. In her posts, she’ll be laying out for us the basics of paid search, and the ways to make sure you get the most out of it. The post below appeared first on her own blog, Search. Click. Find.

Paid search is a do-it-yourself medium. It takes literally five minutes to set up an AdWords account, fund it, create your first campaign, and launch. And Google has been aggressively targeting small businesses by providing $100 coupons and vouchers through hosting companies and ISPs, as well as reaching out directly to small businesses.

For all of the above reasons, as well as the continued pressure to find new leads and generate new business, many of my small business clients are confused about how to move forward. They feel a sense of urgency to launch an AdWords campaign (everybody’s doing it!) but they aren’t sure how to approach it. Add to this that it’s so easy to get started with AdWords -– just register, plug in your credit card, and GO! — that the temptation to launch before you develop a thoughtful strategy can be overwhelming.    Read More →

Get Those Lies Off Your Resume (and Keep Your Job!)

Ousted Yahoo CEO Scott Thompson is only the latest high-profile example of an employee let go because of lies or inaccuracies on his resume or CV. Telling whoppers is risky business: a survey by Findlaw.com found that a full 25% of those who lied on their resume got fired because of it.

But if you’ve been less-than-accurate on your resume, how can you remove those ticking time bombs without causing more problems for yourself? The HR Capitalist has a game plan for setting the record straight — and doing it without getting fired.

The Good Guns: Help the Mammalfish Agency Fund Its Innovative “App Lab”

The Good GunsMammalfish is a Williamsburg, Brooklyn–based digital agency focusing on family and education. They’re hoping to land a $250K grant from Chase Bank and LivingSocial, which they plan to use for a new project: App Lab. It will feature a traveling lab that will provide intensive, three-day app-development workshops for students in lower-income areas. The kids will get a solid intro to the design, development, and business of making apps.

Here’s how to vote for Mammalfish and App Lab:

1) Go to Mission: Small Business and click on “Log in & Support.” By logging in via Facebook, you add $5 to the general grant pool — Chase puts in the $5, not you!

2) School down and search for “Mammalfish” under the “Vote Local” heading. Click “Vote,” and you’re done.

Thanks for helping them out!

Introducing Yourself: How to Get Your Speech Off to a Great Start

Movies and television shows don’t start with the big reveal. Essays and articles don’t put their conclusions first. Your speech is no different — audiences want you to slowly but deftly ease them into the topics of your speeches. (Foreplay would be another apt analogy, but let’s keep this PG.) Successful introductions establish three things first and foremost:

1. A comfort level and rapport between you and your audience
2. Who you are
3. Your point — what you’re going to be discussing — and its relevance

Not all intros fit the bill. For example, you may want to start with the funniest joke or anecdote in the world, but if it doesn’t connect with these objectives, it does you no good.

Suggestions for strong introductions:    Read More →

How to “Backchannel” Your Way to a Job

The way that people find jobs, particularly digital jobs, has changed substantially in just the last three years. These days, by the time someone is requesting your resume, they probably know quite a bit about you, not just via Google but also by digging a little on social-media sites like LinkedIn and Facebook.

And in a hyper-connected city like New York, there’s a great chance that you and the recruiter or hiring manager know at least a couple of the same people.    Read More →

Don’t Get Fooled Again: Be Ready to Freelance

We’re not all the way out of the woods yet with this up-and-down, on-again-off-again economic recovery. But the news is a little bit better each day. We’re feeling the tide turn here at The Hired Guns, which is a good sign, but it’s been a long slog for us, and I’m sure for many of you. So whether or not things are headed up and up from here, let’s collectively make a pact that “we won’t get fooled again.” What I mean is, let’s act now on the lessons we’ve learned, so that whatever the economy does in the future, we won’t be blindsided next time.

1. We are all Hired Guns now.
You are the master of your own career. It’s no secret that company loyalty is dead. Along with it died the notion that someone else was going to take care of us. For the last 50 years employees have outsourced career ownership to their bosses; the trade seemed fair when security was on offer. Without that available, there’s a trade imbalance between employees and companies, which is why everything is out of whack.    Read More →

Bullet Points: Freelance Success

Are you thinking about taking the freelance plunge yourself? Or are you already freelancing, and looking for strategies to grow the number of your clients — and your bank account? Our Hired Gun Coach, the digital strategist Beth Temple, will be teaching a class this Wednesday, May 16, for freelancers at all stages of their career: Freelance Success: Independence, Not Insecurity.

Previous freelancing tips from Beth:

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