As I wrote in a a post last year, we’ve entered the era of using data to tell stories. Natalie Zmuda’s article in last week’s Ad Age, “When CMOs Learn to Love Data, They’ll Be VIPs in the C-Suite,” did a good job of explaining the other side of the data coin –- using data to inform and power marketing programs. Marketers haven’t been lacking for data; instead, the issue has been about how to contextualize the information and how to separate the truly important from the irrelevant. Read More →
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Last October, Google announced the introduction of TrueView Video ads on its agency blog. This is a format that shows ads in-stream in a YouTube video. The ads are skippable, and advertisers pay on a cost-per-view basis.
FUN STAT: “TrueView in-stream now delivers more than 18 years of video each day for advertisers.” So it’s kind of like an Orwellian nightmare, but in a good way!
Why am I blogging about this now, a good five months later? Well, because the fanfare around TrueView video advertising wasn’t really rolled out with a bang. In fact, it seemed to be just the first step in the YouTube/Adwords migration, because on December 1, 2011, YouTube’s “Promoted Videos” were renamed as “TrueView in-search” and “TrueView in-display” ads. And here’s the thing… that is BIG news! Read More →
- Everyone in HR knows that between “67% and 80% of those employees who accept a counteroffer leave in the next 6 months.” But that doesn’t mean these sometimes desperate-seeming tactics aren’t also super-common. Here’s what recruiters need to do to counter those counteroffers effectively. [Recruiting Blogs]
- If This Isn’t How You Recruit, You’re Doing It Wrong. [Inc.]
- “So, I’m sitting here wondering why all these talent/HR Pros have jumped on the Pinterest bandwagon? I keep waiting for the great HR blog posts on how Pinterest is the next evolution of Performance Management, or how you can use the Pinterest platform to recruit top talent. And I wait… You see, Pinterest has nothing to offer HR or Talent Pros,” says Fistful of Talent’s Tim Sackett. Some great comments.
- Italy is coming to terms with a time when it will no longer be usual for workers to hold the same job until they retire. “The problem is actually getting a job, not being fired from one,” says an under-30 spokesman for the National Youth Council, a lobbying group.
We have a bumper crop of Hired Guns presenting their ideas at next month’s SXSW Interactive. Over the next few weeks we’ll be profiling them, so that you can get a taste of their ideas — whether or not you’ll be making it to Austin yourself. Today’s selection, Jeff Gothelf, will also be cochairing next week’s AgileUX New York City conference.
Fewer Secrets, Greater Impact
Sunday, March 11, 5:00
Presenter: Jeff Gothelf
Why did you want to speak at SXSW?
SXSW offers an international audience of creatives and technologists with whom conversations about the web, design and technology are always interesting and diverse — plus it’s one hell of a party. Read More →
- Hired Guns blogger Jeff Gothelf is cochairing the AgileUX NYC conference, to be held Saturday, 25 February — a few tickets are still available….
- The neighbors are a little unsure about the new house that Sheryl Sandberg, the COO of Facebook, is building. (It’s 40% bigger than Zuckerberg’s, but the Wall Street Journal opines that by “billionaire standards, [her] mansion is nothing special”).
- Speaking of Facebook, it’s using you. [NYT]
- Stanford University’s online “Introduction to AI” course attracted 160,000 students from more than 190 countries, with a median age of around 30. And about 23,000 of them finished the course. [The Guardian]
- Have we reached the end of more-is-more when it comes to online content? Felix Salmon writes that “If we have reached that point — and I hope that we have — it’s a function of the way that the world of the web is moving from search to social.”
- Valentines for the curve-loving economic wonk in your life. [Freakonomics]
We have a bumper crop of Hired Guns presenting their ideas at next month’s SXSW Interactive. Over the next few weeks we’ll be profiling them, so that you can get a taste of their ideas — whether or not you’ll be making it to Austin yourself.
(your resume in 140 characters or less):
Mine is just six words: “Tell your story, that’s my story.”
Why did you want to speak at SXSW?
I’ve learned so much in the years I’ve gone to SXSW, and I’m thrilled to offer any knowledge I can back. This year I’m leading a “Core Conversation.” It will be a nice change of pace: rather than doing a panel or fancy presentation where I’m the “expert,” I’ll be leading a discussion in a room of very smart people sharing tips and experiences together. Read More →
- In a deal worth nearly $2 billion, Oracle intends to buy Taleo, which makes cloud-based “Talent Management” software used by HR departments in 5,000 companies worldwide. The purchase is seen as a move against SAP, which recently bought a Taleo competitor.
- The bad first impressions that new employees get during onboarding may linger for a long, long time. [Ere.net]
- Helicopter parents are keeping a close eye on their little darlings’ entry into the workplace. But how are companies supposed to deal with it? One consultant goes deep: “You don’t want to block the energy of the parent…. It’s like jujitsu. You just want to channel it in a certain direction.”
- In what’s starting to feel a lot like the first dot-com bubble, there are simply not enough great programmers to satisfy Bay Area startups: “Top programmers are like a race car,” says one developer. “Once you get them you don’t want to lose them and you want to get as many as you can.” That’s caused headaches for the talent agency GitHire, which is a startup itself.
We ended up getting some great comments about it, and also got a whole lotta Twitter love. It seemed as if just about all of you had a story about getting stiffed as a freelancer — unfortunately, it almost goes with the territory. On the plus side, you’ve also given us some great ideas about how to avoid ever getting stiffed again, from basics about knowing your client to more advanced methods involving loan documents and copyright law (more on those later).
We’re not done yet, though — we also want ideas from The Hired Guns community-at-large. After all, it’s a pretty sure bet that all of us are going to spend some time in the free agent seat if we haven’t already. So let us know in the comments below, or on Facebook or Twitter:
What tactics do you use to make sure you get paid for the work you do as a freelancer?
Please take a minute to post your best-kept secret for how to get paid by a client who’s holding back the Benjamins and keeping you from putting food on the table. We’ll review the results and post a story that features the very best ideas!
This past couple of weeks have brought some hopeful signs for the economy. Last month, the U.S. gained 243,000 jobs. The unemployment rate is now “only” 8.3% — the lowest it’s been in three years, and that doesn’t seem like a fluke — it’s the fifth straight month of decline. In fact, the Federal Reserve Bank of Philadelphia’s first-quarter Survey of Professional Forecasters predicts that the economy will add an average of 144,100 jobs a month in 2012.
We’ve been here before — in fact, in the first quarter of last year it seemed as if the economic wind was at our backs, but it didn’t pan out. We’re wondering whether or not you think this one’s different. It’s worth noting that the rate of “long-term unemployed” (those unemployed for over 27 weeks) did not change, and that the worse and worse economic news from Europe isn’t likely to encourage much hiring.
With all this uncertainly, we wanted to turn to you, to see what you think the job market will do in the next 6-9 months. Pull out your crystal ball…
Poll not showing up? You can take it here.
[Image: Pablo Alvarado/Flickr]
- Letters of Note reprints a key letter from advertising legend David Ogilvy. “I am terrified of producing a lousy advertisement. This causes me to throw away the first 20 attempts.”
- 30 Tumblrs to Remembr [Time]
- 8 Outdated Gadgets You Must Toss [Inc.]
- Money.com rounds up 25 companies that each have at least 700 openings and talks with their recruiters to find out what qualities they want to see in candidates.
- In the rigorously bro culture of today’s Silicon Valley, patterned socks are a major fashion statement. [NYT]