Latest Articles

You’ve Got 6 Weeks Left to Find a Job in 2013. Here’s How.

Turkey dinnerYou’ve got six weeks left to find a job in 2013. Yes, you read that correctly. No matter how festive you may (or may not) be, vacation time starts November 15. Even though most people won’t start taking time off until the following week, no one is starting first-round interviews the week before everyone leaves.

Then December brings end-of-year meetings filled with annual summaries and budgeting exercises that often threaten to chop any open headcount. The December holidays? Those are a wash.

Unless you’re prepared to wait until the second week of January to start looking again, it’s time to kick your job search into high gear.    Read More →

Postmortem of a Venture-backed Start-up: The Sonar Story

sonar subbyBrett Martin co-founded Sonar Media in 2010. This article originally appeared on Medium.com

For those unfamiliar, Sonar Media Inc. was a mobile app created to help make the world a friendlier place. Our mobile app buzzed in your pocket when friends were near and ushered in a new wave of “Ambient Social Networking” companies. Downloaded by millions of people all over the world, Sonar was promoted by Apple and Google in 100+ countries, won numerous awards such as runner-up at TechCrunch Disrupt and Ad:Tech Best Mobile Startup, raised nearly $2,000,000 from prominent angels and VCs, and was featured on more than 300 publications including the New York Times, CNN, CNBC, TechCrunch, and TIME.

And yet, we failed.    Read More →

Give Yourself Permission to Ditch the Grind and Do What You Love

DetentionThink back to when you were still a kid in school. For days and weeks and months on end during the school year, the routine was the same: you caught an aging yellow school bus in the morning, worked your way through the same regimented class schedule with subjects that had been taught 1,000 times before, and ate the same mass-produced lunch in the same cafeteria.

But amid all of this dreary routine, there was one day that always stood out: the field trip.

The field trip was your only escape from the repetitive doldrums of your life. It was also the only time the school bus took you somewhere interesting: a museum, an aquarium, some cool kind of factory, or really any place that WASN’T your classroom for a day.

All it took was a permission slip from your parents. Without that, you were doomed.

Now replace “school” with “work.” For far too many people, the repetitive scene I’ve just described is how they live their professional lives. They endure a terrible commute each morning, go through the motions each day, and aren’t excited by their work. The only bright spots are the weekends.

But as an adult, you don’t need a permission slip to do what you love.    Read More →

How to Ace Your Second-Round Job Interview

Second-Round PanicSo you nailed your first job interview. You prepared ahead of time by doing research on the company, the role, and the hiring manager. You gave a compelling account of your skills and experience, relating each to the hiring manager’s most pressing challenges. You walked out feeling confident that they’d call you in for a second-round interview.

And so they have. Now what?

The first-round interview is a fast, nerve-wracking examination of your personality and ability. The second-round job interview, however, is a different creature altogether. The rules have changed and there are new expectations and challenges. Before you freak out about the next interview (“But I already told my best stories!”), take a deep breath and study up on our handy how-to for acing a second-round interview.    Read More →

Want to Launch a Start-Up? Start Here.

Boot Camp for Digital Start-UpsJerry Shereshewsky calls himself “the last of the Mad Men.” His career started in the mail room at Young & Rubicam in 1969. Since then, he’s built a resume that reads like a who’s who of the biggest names in the marketing world. In 2010, he left his gig as CEO of Grandparents.com to found the digital marketing consultancy GrownUpMarketing. On Tuesday, October 29, Jerry and the team at GrownUpMarketing will hold their first annual Boot Camp for Digital Start-Ups conference here in New York. The Hired Guns sat down with Jerry to find out just why this conference is so necessary for digital entrepreneurs.    Read More →

The Secret to Nailing A Short Interview

Hourglass macroAn invitation to a short interview isn’t a sign of disrespect or disinterest. It’s simply a sign that your interviewer — probably your potential boss — is swamped and starved for time, which is very likely the reason they need to hire you in the first place. So instead of becoming annoyed or terrified when a company wants to do a speed date interview with you, embrace it. Organizing your thoughts in advance and being able to turn a rushed meeting into a productive learning session for you and your employer is the key to advancing to the next round. Here’s the strategy I’ve used to coach hundreds of candidates to success in even the shortest of interviews.    Read More →

September is the New January: 4 Tips to Make the Most of Your Autumn

Acorns and autumn leavesFor me, the first day back after Labor Day always feels more like the start of a new year than January 1. With everyone (and it does seem like quite literally everyone) back from summer vacation and Q4 looming, the start of September always marks a renewed focus on work. With that in mind, I’d like to share some of my secrets to a successful September.    Read More →

How to Use Recruiters: 5 Lessons Learned by a Job Seeker

Nikki ReyesNikki Reyes is a marketing executive in the ad tech industry, specializing in product marketing and high-growth, B2B start-ups. This is her first post for The Hired Guns.

Last December, I finally decided it was time for a break. I left my job and took some much-needed time to travel and think about my next career move. When I re-entered the job market jungle in July, I thought recruiters were going to be an ultimate resource. And they would’ve been, had I better understood the recruiting process.

After a month of underwhelming interviews with all types of recruiters (one actually called me “dude”) and unreturned calls, I realized that I must be doing something wrong. So I did my homework, altered my approach, and changed my luck. Here are the lessons in how to use recruiters that I learned along the way.    Read More →

I Landed My Dream Job. Then Reality Set In.

Vintage Mod TVWhen we last saw our hero, he had just asked Grant Tinker, then-president of NBC, for advice on landing his dream job. For more, read Part 1 of Todd’s story, How I Risked Everything to Pursue My Dream Job.

“Excuse me, Mr. Tinker. I hate to bother you. I was an intern at NBC in New York last summer, and the reason I’m on this flight is because I’m moving out to L.A. to try to get a job in the TV industry, hopefully at NBC. It’s my dream job. Again, I’m sorry to bother you, but I was wondering if you might have just a minute to give me some advice or suggestions, or anything that would point me in the right direction once I get out there.”

Yes, that’s how I introduced myself to Grant Tinker, the head of NBC. I walked into first class and asked, point blank, if he could give me a few pointers for getting started in the TV industry. When I finished, there was a pause that seemed to go on for eons (OK, it was probably only a second or two). Then the president of my favorite network smiled, slid over to the window seat, extended his hand, and said, “Sure, sit down for a minute. What’s your name?”    Read More →

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