Five Things to Do Before Launching a Paid Search Campaign

Jacqueline Dooley has been working in the fields of online marketing and search marketing for over a decade — we’re so happy to welcome her to the blog. In her posts, she’ll be laying out for us the basics of paid search, and the ways to make sure you get the most out of it. The post below appeared first on her own blog, Search. Click. Find.

Paid search is a do-it-yourself medium. It takes literally five minutes to set up an AdWords account, fund it, create your first campaign, and launch. And Google has been aggressively targeting small businesses by providing $100 coupons and vouchers through hosting companies and ISPs, as well as reaching out directly to small businesses.

For all of the above reasons, as well as the continued pressure to find new leads and generate new business, many of my small business clients are confused about how to move forward. They feel a sense of urgency to launch an AdWords campaign (everybody’s doing it!) but they aren’t sure how to approach it. Add to this that it’s so easy to get started with AdWords -– just register, plug in your credit card, and GO! — that the temptation to launch before you develop a thoughtful strategy can be overwhelming.    Read More →

What Marketers Love About AdWords on YouTube

The post below, by the Internet marketer Jacqueline Dooley, previously appeared on her blog, Search. Click. Find.

Last October, Google announced the introduction of TrueView Video ads on its agency blog. This is a format that shows ads in-stream in a YouTube video. The ads are skippable, and advertisers pay on a cost-per-view basis.

FUN STAT: “TrueView in-stream now delivers more than 18 years of video each day for advertisers.” So it’s kind of like an Orwellian nightmare, but in a good way!

Why am I blogging about this now, a good five months later? Well, because the fanfare around TrueView video advertising wasn’t really rolled out with a bang. In fact, it seemed to be just the first step in the YouTube/Adwords migration, because on December 1, 2011, YouTube’s “Promoted Videos” were renamed as “TrueView in-search” and “TrueView in-display” ads. And here’s the thing… that is BIG news!    Read More →

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