It Takes More Than Buzzwords to be an Expert

on August 8, 2012

Gunsworthy8

The other day I took part in a hysterical exchange on Facebook: After watching AMC’s The Pitch (think Mad Men meets reality TV), my friend Deb Gabor, who heads up Austin-based consulting shop Sol Marketing Concepts, posted that she couldn’t stand hearing the contestants talk about “about mind spaces, brand platforms, value propositions, empowering consumers and other sundry bullsh*t.” She followed that with a comment along the lines of, “I’m afraid I sound like this at work – please help me.” Of course I jumped in with a snappy and equally buzzword-laden response, as did a few other folks. We cracked ourselves up. (I know, I need to get out more.)    Read More →

Gunsworthy8
Comment

Product Management, User Experience, Information Architecture, Interaction Design, Usability Testing

Project Management, Program Management, Production, Content Production

Animation, Art Direction, Creative Direction, Corporate Identity, Flash Design/Dev, Graphic Design, Web Design

Content Strategy, Editorial, Copywriting, Copy Editing, Research, Blog Outreach

Brand Management, Business Development, Sales, Product Marketing, Event/Conference Planning, Promotions, Marcomms, Corporate Comms, Direct Marketing, E-Marketing, Public Relations, Market Research

Account Management, Account/Brand Planning, Media Strategy, Communications Planning, Media Planning/Buying, Social Media, Search (SEM, SEO), Web Metrics & Analytics

Web Development, Front End Development

[no subcategories]

close

We're sorry, we could not retrieve the gun you were looking for. Please close this window and try again.

Thanks for your interest in our talent! We'll be in touch soon.

An error occurred and we weren't able submit your request. Please try again.

close

We have but one over-arching rule for comments: Do not add to the chaos of the universe.

  • This blog is devoted to developing a point of view around the Future of Work through the lens of the digital creative class. It offers some of the best career writing out there to help you get ahead as well as some brand new bloggers livin' the dream and tellin' it like it is. We encourage you to use the comments to drive conversations to the next level, bounce ideas off our bloggers, challenge them, and engage in dialogue with your fellow readers.
  • Disagreement is fine. If one of our bloggers gets your goat, say so, but elevate the conversation. Substantiate. Strive to teach. Your words might actually change someone's opinion. Don't just rant.
  • Sign your name. Anonymity makes you a wimp.
  • If you're just commenting to get your handle out there, please be clever about it. Or witty. We'll delete unimaginative self-promotion.
  • We'll also likely delete comments that are vulgar, inadvertently or maliciously off-topic, spammy, creepy or sloppy.
close