Think back to when you were still a kid in school. For days and weeks and months on end during the school year, the routine was the same: you caught an aging yellow school bus in the morning, worked your way through the same regimented class schedule with subjects that had been taught 1,000 times before, and ate the same mass-produced lunch in the same cafeteria.
But amid all of this dreary routine, there was one day that always stood out: the field trip.
The field trip was your only escape from the repetitive doldrums of your life. It was also the only time the school bus took you somewhere interesting: a museum, an aquarium, some cool kind of factory, or really any place that WASN’T your classroom for a day.
All it took was a permission slip from your parents. Without that, you were doomed.
Now replace “school” with “work.” For far too many people, the repetitive scene I’ve just described is how they live their professional lives. They endure a terrible commute each morning, go through the motions each day, and aren’t excited by their work. The only bright spots are the weekends.
But as an adult, you don’t need a permission slip to do what you love. Read More →
Anyone who’s ever founded a start-up knows that there’s a billion product problems to solve before you can even think about launching. That’s why Phil Di Giulio and Tami Reiss founded Product Council NYC. Product Council NYC provides entrepreneurs and agencies with a fresh new outlet for critical feedback, ideation, and improvement of their products through a curated panel discussion. Their inaugural event is Thursday, August 15. Tickets are still available.
So who is Phil Di Giulio?
I spent my early career on the creative side, mostly implementing digital display advertising solutions. Since I moved to New York City, most of my work has been focused on early stage start-ups. In the past 8 years, I’ve become engrossed in the start-up community in New York, and I’ve been excited to watch that community grow beyond its fragmented roots into and grow into something larger and much more cohesive. Read More →
Creative people are the heart and soul of every good agency. They create art in service to commerce. The rest of us just sell it. That doesn’t, of course, mean that savvy account and strategy people can’t make significant — or even crucial — contributions to the creative process. We certainly can. We just have to do it right.
Ideally, account and planning types support the creative team by finding relevant insights, mining customer data, understanding the customer’s journey from awareness to purchase, and by projecting client business goals and communications sensibilities. Ideally, the support team packages all this up as a springboard for the creative, who then internalize the brief and make the magic.
Real life, however, is messier. The dynamic between your accounts and creative teams might be genial. It might also be tense or even hostile. It all depends on how you manage it. A long career in ad land has taught me a lot about bridging that gap and helping your creatives deliver great work, time after time. Here are four strategies I always come back to. Read More →
In the beginning there were web pages. Brands staked their claims on the newly invented World Wide Web. Web 1.0 met basic consumer expectations, namely that every brand would have an 800 number and a web page as points of contact.
Web 2.0 was about finding, developing, and embracing interactive technologies to engage customers, prospects, and other constituencies. It was about Flash, bells and whistles, and keeping up with the Joneses. Having a cool website mattered.
Web 3.0 was about business results. It was a phase of encyclopedic websites. Governance was split between marketing and IT. The Holy Grail was a fully realized, multi-dimensional, interactive relationship between a brand and its customer base. Metrics, rather than showbiz, finally began to be important. Read More →
Every year it’s the same thing. We start out the New Year filled with good intentions, high hopes, and a formidable list of life-changing resolutions. And for an indomitable few, those resolutions result in positive changes and personal growth. But for the rest of us, life tends to get in the way.
Before we know it, January is over and February flies by (it’s such a short month!). Then the spring holidays come along. Then it’s summer, and… well, you know the rest. That pledge to “start tomorrow” just leads to the eventual realization that today is yesterday’s tomorrow. So, what can we do about it?
We can start today. For real. Right now.
What we need to do is go from “resolutions” to “real solutions.” And one real-life solution that really works, is easy to do, and can kick-start us into action, is to start reading. And my recommendation is to start your New Year’s reading with any one of the 13 inspirational and motivational books on this list. Read More →
To kick off our Community Profile series, we caught up with Jeremy Goren, a longtime Gun who’s made a daring foray into theater direction. In his professional life, Jeremy was a market research specialist for a number of big-name Wall Street firms. But before we get into the interview, here’s the skinny on his directorial debut:
Drawing on material as diverse as Arthur Miller’s The Crucible, medieval pageant plays, ’90s suburbia, My So-Called Life, and the performers’ own stories, You Will Make a Difference explores our current moment – career, love, babies and success. An ensemble leads its audience through various spaces on several floors of the beautiful West Park Presbyterian Church. Formed over an atypical, six-month process, this collaboratively devised performance invites the audience on a journey to discover where they really are. The communal ending of You Will Make a Difference includes a small, shared meal, along with music and a hoedown or some other happening, to create an experience unlike any other. Artist/chef Anne Apparu will also create full meals as part of extended performances on October 20th and November 11th. Tickets and further information are available here. Read More →
I recently spoke at Moxie Camp, a women’s leadership conference and I can say — and I think many of my digital colleagues would agree — it takes moxie to be in Digital. A lot of it. When I think of having moxie, it’s about having the courage to go into uncharted territory; being comfortable with having to say, “Let me get back to you on that,” and having serious get-up-and-go. Dictionary.com’s definitions for “moxie” are: “vigor; verve; pep; courage and aggressiveness; nerve, skill; know-how.”
Yep. That’s what I’m saying.
You’re paid to be an expert in “All Things D.” From digital strategy to CRM; from social media to product development. It’s a broad term, which has its advantages and disadvantages.
I can speak from personal experience as someone who works in an agency setting, but Ferris Bueller said it best (I paraphrase, obviously): “Digital moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Read More →
We sat down with Larry Smith, our coach for tomorrow’s What’s Your Story? course, to talk about work, life, and presenting it all in just six words.
What is a Six-Word Memoir®?
Ernest Hemingway was once challenged to write a story in only six words. As the legend goes, he wrote: “For sale: baby shoes, never worn.” In November 2006, at the online storytelling community I founded called SMITH Magazine, we gave the six-word story a personal twist, calling it a “Six-Word Memoir.” (And partnering with a little-know company called Twitter for what was supposed to be just a one-month contest to win an iPod). The idea is as simple as it sounds: tell the story of your life in exactly six words. Those six words can be an attempt to sum up your whole life — think of it as the title of your autobiography or epitaph on your tombstone, as Mario Batali did when he wrote, “Brought it to a boil often” — or one aspect of your personal life (“According to Facebook we broke up”) or professional life (“I tell amazing stories in PowerPoint”).
How does it help professionals refine their personal brand?
The parameters of just six words help you get to the essence of who you are and what you do best. Ever notice that the higher up you get on the ladder, the shorter your emails and meetings can be? Being brief, precise and very much in tight control of your own personal story is a boon for anyone in any part of their life — from your online dating profile to your resume. Read More →