Brett Martin co-founded Sonar Media in 2010. This article originally appeared on Medium.com.
For those unfamiliar, Sonar Media Inc. was a mobile app created to help make the world a friendlier place. Our mobile app buzzed in your pocket when friends were near and ushered in a new wave of “Ambient Social Networking” companies. Downloaded by millions of people all over the world, Sonar was promoted by Apple and Google in 100+ countries, won numerous awards such as runner-up at TechCrunch Disrupt and Ad:Tech Best Mobile Startup, raised nearly $2,000,000 from prominent angels and VCs, and was featured on more than 300 publications including the New York Times, CNN, CNBC, TechCrunch, and TIME.
And yet, we failed. Read More →
Think back to when you were still a kid in school. For days and weeks and months on end during the school year, the routine was the same: you caught an aging yellow school bus in the morning, worked your way through the same regimented class schedule with subjects that had been taught 1,000 times before, and ate the same mass-produced lunch in the same cafeteria.
But amid all of this dreary routine, there was one day that always stood out: the field trip.
The field trip was your only escape from the repetitive doldrums of your life. It was also the only time the school bus took you somewhere interesting: a museum, an aquarium, some cool kind of factory, or really any place that WASN’T your classroom for a day.
All it took was a permission slip from your parents. Without that, you were doomed.
Now replace “school” with “work.” For far too many people, the repetitive scene I’ve just described is how they live their professional lives. They endure a terrible commute each morning, go through the motions each day, and aren’t excited by their work. The only bright spots are the weekends.
But as an adult, you don’t need a permission slip to do what you love. Read More →
For me, the first day back after Labor Day always feels more like the start of a new year than January 1. With everyone (and it does seem like quite literally everyone) back from summer vacation and Q4 looming, the start of September always marks a renewed focus on work. With that in mind, I’d like to share some of my secrets to a successful September. Read More →
Anyone who’s ever founded a start-up knows that there’s a billion product problems to solve before you can even think about launching. That’s why Phil Di Giulio and Tami Reiss founded Product Council NYC. Product Council NYC provides entrepreneurs and agencies with a fresh new outlet for critical feedback, ideation, and improvement of their products through a curated panel discussion. Their inaugural event is Thursday, August 15. Tickets are still available.
So who is Phil Di Giulio?
I spent my early career on the creative side, mostly implementing digital display advertising solutions. Since I moved to New York City, most of my work has been focused on early stage start-ups. In the past 8 years, I’ve become engrossed in the start-up community in New York, and I’ve been excited to watch that community grow beyond its fragmented roots into and grow into something larger and much more cohesive. Read More →
The Hired Guns recently brought you the first installment of 5 Skills I Use Every Day, featuring strategic UX consultant Tammy Sachs. In our second installment, Todd Cherches, the co-founder and CEO of consulting firm BigBlueGumball, adjunct lecturer at NYU, and long-time Hired Guns blogger shares his 5 best tips to enhance your productivity.
*Results pictured at left not typical. Read More →
While breathlessly watching Nik Wallenda’s teeth-clenching, death-defying, and awe-inspiring tightrope walk across the Grand Canyon, I found myself reminded of another type of daredevil: freelancers.
While most of us are not literally going to plummet to our death if we make a mistake, as a freelancer it can often feel like we are all alone in the world, trying to get from Point A to Point B, hundreds of feet in the air without a safety net.
So what can a Flying Wallenda teach us about the solo wire-walking act that we have to do every single day? Read More →
This is the second part of a three-part blog series by Elaine Grogan Luttrull, CPA, founder of Minerva Financial Arts, and author of Arts & Numbers (Agate B2, 2013). In her first piece, “The Secret to Happiness,” Luttrull addressed the connection between budgeting and happiness. Here, she’ll outline the five-step budgeting process she finds most effective. Next, she’ll conclude the series with tips on managing cash flow challenges within a budget.
Few tasks overwhelm us as much as budgeting. We worry the budget will be wrong. We fear that we’ll omit some key part that makes it “work” or worse, makes a working budget fail. We cannot begin to summarize our existence in a few key budget categories.
We associate budgeting with guilt. We are bombarded with messages that we “should” budget, track our expenses, and know how much we are spending on our basic needs, our indulgences, and our professional pursuits. Read More →
Lewis Schiff would like to tell you how to build your personal wealth, and we think you should probably listen. His new book, Business Brilliant: Surprising Lessons from the Greatest Self-Made Business Icons, destroys common myths about wealth, and explains how legendary entrepreneurs like Richard Branson, Suze Orman, Steve Jobs, and Warren Buffett have subscribed to a set of priorities completely different from those of the middle class.
Currently Executive Director of Inc.’s Business Owners Council, Schiff is also the author of The Middle Class Millionaire: The Rise of the New Rich and How They are Changing America and The Armchair Millionaire. He’s a busy guy, but he was kind enough to make time for us.
The Hired Guns invite you to meet Lewis (and us!) at our Business Brilliant Book Salon on Thursday, June 13. Find out more and register here. Read More →
Tammy Sachs is the founder and CEO of Sachs Insights, a strategic UX research consultancy. Having had the good fortune to enter the world of branding and market research with the advent of the PC, Tammy has been fascinated from day one about how technology continues to shape how we communicate, learn, transact, and relate to brands and one another.
Sachs Insights is her sandbox to channel her curiosity, try out research techniques, and collaborate with an amazing group of colleagues and clients. While discovery is exciting, Tammy’s favorite part of each project is telling a story with the voice of customers to ensure their perspective shapes experiences that matter. She was kind enough to share the five skills she uses daily while helping clients uncover new ways to improve their products. Read More →
The future looks bright for us freelancers and solopreneurs. The day will come — and come soon — when we will be recognized more for our ability to help build strong businesses than our gypsy existence. Why? Because businesses will need us to be the eyes and ears of what is happening outside of their business. Businesses (and sectors) have, for too long, been insular in their approaches and models. The result of this insularity has been stagnation. Those businesses need people from the outside to bring in new perspectives. Think of us as the bees of the coming economy – cross-pollinating ideas and best practices among and amidst the big companies. Read More →