Metrics: The Key to Product Optimization

on February 29, 2012

Gunsworthy11

Great product people understand their users in a qualitative way — what their motivations are, what they use your product for, and what issues they have with your product. It’s a core part of being a product owner, particularly when you are looking to build something new. But when you are looking to optimize your site experience, you also need product metrics.

Qualitative research tells you “why,” but product metrics tell you “what.” It’s metrics that help product owners make decisions and, even more important, understand if those decisions were ultimately right or wrong.    Read More →

Gunsworthy11
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Product Management, User Experience, Information Architecture, Interaction Design, Usability Testing

Project Management, Program Management, Production, Content Production

Animation, Art Direction, Creative Direction, Corporate Identity, Flash Design/Dev, Graphic Design, Web Design

Content Strategy, Editorial, Copywriting, Copy Editing, Research, Blog Outreach

Brand Management, Business Development, Sales, Product Marketing, Event/Conference Planning, Promotions, Marcomms, Corporate Comms, Direct Marketing, E-Marketing, Public Relations, Market Research

Account Management, Account/Brand Planning, Media Strategy, Communications Planning, Media Planning/Buying, Social Media, Search (SEM, SEO), Web Metrics & Analytics

Web Development, Front End Development

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