NPR’s #PubJobs: A Case Study in Recruiting with Twitter

Writing for MediaShift, NPR’s director of talent acquisition, Lars Schmidt, lays out a successful Twitter strategy he used to publicize and fill openings at the company.

First, he promoted the use of the hashtag #PubJobs for any jobs in public media — wherever they were. By also getting American Public Media and local public-radio and -TV stations on board, Lars not only helped fill NPR’s own openings but also helped get “great talent in the system” in general.

Since the launch of #PubJobs last June, the hashtag has appeared in over 700 tweets by 130 unique contributors. Roughly 60% of them were retweets, which Lars believes points up the “virility” and “visibility” of the campaign. And as far as ways to use social media to get the right people to keep your company in mind, it definitely beats asking applicants for their Facebook passwords ….

Bullet Points: Where the Recruiters Are

  • For a recent study, the social-recruiting company Bullhorn Reach analyzed the way the 35,000 recruiters on its network use the “big three” of social media (LinkedIn, Twitter, and Facebook). It’s probably no surprise that LinkedIn is the runaway favorite, used by 98% of the recruiters who have connected their Bullhorn account with any social-media account at all. Twitter and Facebook are used by only 42% and 33% of the recruiters, respectively. Whether or not this means that recruiters are hunting in the wrong place remains to be seen, but we bet that you’ll see more and more recruiters at least trying to prospect more on Facebook and Twitter in the future.
  • The Daily Herald of Everett, WA, considers a job interview on Skype a real downer: “Because of the awkward nature of the on-screen interaction and lack of flow in the conversation, Skype is a good tool for employers who want a cost-saving way to rule out candidates. However, the job candidate is almost always at a disadvantage.”
  • “There is only one thing you need to measure when it comes to being a perm or search recruiter… How many of your candidates are sitting opposite your clients.” [Greg Savage]
  • Ex-Goldman man Greg Smith may have made “muppets” famous, but the New York Times points out that lots of businesses have less-than-kind terms for their customers.

Bullet Points: Keeping Counteroffers Off the Table

  • Everyone in HR knows that between “67% and 80% of those employees who accept a counteroffer leave in the next 6 months.” But that doesn’t mean these sometimes desperate-seeming tactics aren’t also super-common. Here’s what recruiters need to do to counter those counteroffers effectively. [Recruiting Blogs]
  • If This Isn’t How You Recruit, You’re Doing It Wrong. [Inc.]
  • “So, I’m sitting here wondering why all these talent/HR Pros have jumped on the Pinterest bandwagon?  I keep waiting for the great HR blog posts on how Pinterest is the next evolution of Performance Management, or how you can use the Pinterest platform to recruit top talent. And I wait… You see, Pinterest has nothing to offer HR or Talent Pros,” says Fistful of Talent’s Tim Sackett. Some great comments.
  • Italy is coming to terms with a time when it will no longer be usual for workers to hold the same job until they retire. “The problem is actually getting a job, not being fired from one,” says an under-30 spokesman for the National Youth Council, a lobbying group.

Twitter’s Ultra-Cheesy Recruiting Video

They wanted to make the “best/worst recruiting video of all time.” Mission accomplished?

[via TLNT]

Bullet Points: Stop the HR Bashing!

  • Is it time to stop picking on Human Resources? The consultant Ron Ashkenas blames the problems on changing times — the instability that’s resulted from putting new computer systems into place, for instance, as well as the ways that HR functions have begun to overlap with management. “HR’s evolution… does not just concern changing HR. It’s also about helping managers take more accountability for people and culture, and eventually blurring the rigid distinction between ‘HR’and ‘management.’” [HBR]
  • Candidates hoping to be assistant football coach of the University of South Carolina should probably not be smokers or “fat, sloppy guys” if they want to get hired, advised the team’s coach, Steve Spurrier, at a press conference. [Steve Boese's HR Technology]
  • 11 useful tips for marketing your brand on LinkedIn [The Next Web]
  • This year’s just-released list of the 100 best companies to work for might not be full of surprises, but that doesn’t mean you can’t still learn some things from it. [The Business of HR]
  • Mercer gives the infographic treatment to a survey that asked men and women how they felt about their pay, performance goals, and benefits. [HR Bartender]
  • BBC Radio 4’s Michael Rosen speaks with Chris Anderson about the “new wave of public-speaking events, including Ignite and TED, and asks if the culture of ‘Show & Tell’ in American classrooms produces better public speakers” than methods in Britain.

Bullet Points: “Did my boss really say that?”

  • Do you think you have the chops for the Cut & Paste’s Digital Design Tournment? The deadline for entering the New York City competition for online entries is tomorrow — the final qualifier is this Sunday, and the actual live battle is Friday, October 28.
  • We’ve all heard them — and maybe even we’ve said a few. Now The Hairpin is running a bracket contest to judge “Amusingly Horrible Things Bosses Have Said.” Here’s a taste: “It’s good for you because now you can spend time with your boyfriend,” said to someone who was just laid off from a senior-level job.
  • Speaking of which, The Energy Project consulting group is holding a free webinar next Thursday, on the always-relevant topic of “How to Thrive Despite a Bad Boss and Difficult Colleagues.”
  • The end of this year’s Advertising Week brought word of the rise of “front-running”—basically putting merchandise out way early. So it’s not your imagination — lots of Halloween candy really was available before Labor Day this year. [NYT]
  • The IRS seems to have begun taking a tougher stance on who exactly can be classified as an independent contractor, rather than a full-time employee. If in doubt, you can ask the IRS for a ruling, but as Forbes contributor Robert M. Wood puts it, “remember the old adage, ‘Don’t ask the question if you can’t stand the answer.'”
  • Skype and similar services have been making inroads as yet another way to do remote job interviews, reports the Globe and Mail. Many employers believe that they get a higher quality interview, with fewer of the distractions that come up in a phone interview — people dress for them and treat them more like “real” appointments. As for potential employees, the use of Skype might hint that a company is up-to-date and open to “telecommuting and working remotely.”
  • Some red-blooded advice from Ere.net on what makes good recruiters tick: “Recruiters are big-game hunters, and having the mindset to hunt and be relentless until the hunt is done is a priceless skill set.”

Bullet Points: Recruiting in the “New New New Economy”

Product Management, User Experience, Information Architecture, Interaction Design, Usability Testing

Project Management, Program Management, Production, Content Production

Animation, Art Direction, Creative Direction, Corporate Identity, Flash Design/Dev, Graphic Design, Web Design

Content Strategy, Editorial, Copywriting, Copy Editing, Research, Blog Outreach

Brand Management, Business Development, Sales, Product Marketing, Event/Conference Planning, Promotions, Marcomms, Corporate Comms, Direct Marketing, E-Marketing, Public Relations, Market Research

Account Management, Account/Brand Planning, Media Strategy, Communications Planning, Media Planning/Buying, Social Media, Search (SEM, SEO), Web Metrics & Analytics

Web Development, Front End Development

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