Last week, The New York Times discussed the emerging academic discipline known as Data Science, and how students will be able to become what’s known, according to Rachel Schutt, as “a hybrid computer scientist software engineer statistician.” I have no doubt that data science will supplant computer science as one of the hot degrees for the ambitious and intelligent over the next decade. But what about the rest of us? We’re out of school and in the workforce. Are we also on the road to becoming obsolete? Read More →
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It seemed like such a good idea at the time, didn’t it? Reading about holiday entertaining? Then you must want to see more recipes and decorating ideas. Checking out career success tips? We’ll give you a ton of career success tips.
Here at Budget Travel, I have yet to talk to a single partner or advertiser who doesn’t want to target users based on what they’re already looking at. Selling deals? Put a deal to Paris on a page about — wait for it — Paris! All of this makes sense…up to a point.
I was reminded again of the importance of knowing how to harness and utilize big data in the run-up to this month’s US presidential election. By many accounts, more than $2 billion was spent by the two main candidates this election cycle. On the basis of being able to aggregate and read massive electoral datasets, that money was well-spent. Deciding how to spend that money was largely a function of being able to correctly analyze electoral “big data” – demographics, likely vs. registered voters, the public’s responses to various issues, etc. One side, however, utilized big data better than the other. Read More →
Back in the day (I’m talking 2002-ish), our sales team was keen on promoting a “home page takeover” or other home-page-based advertising executions to really give clients that WOW factor. After all, everyone comes to the home page!
Today (10 years later, if you can believe it), I still hear salespeople get all worked up about pitching a home page takeover. But no one goes there any more. Read More →
Last Saturday the New York Times’ business section ran an article (“Nurturing a Baby and a Start-Up Business“) about women with small children who launch high-growth tech companies. It profiled several women launching and running highly successful start-ups while they are pregnant or have very young kids and how their success is “dispelling the image of the tech entrepreneur as a single, usually male, wunderkind.”
The article goes on to say that the investing world remains skeptical about a woman’s ability to launch a tech startup and make it work while also raising young kids. Apparently some — but not all — venture capital firms are concerned that women with small children won’t put in the long hours and give the 150% required to make a fast-growth tech company work in the first few crazy years. Read More →
We’re pleased to welcome Sheryl Victor Levy to the blog. As a coach for businesspeople who don’t want to be left behind by technology, and as a digital strategist in her own right, she always aims to be a little bit ahead of the curve. She’ll be blogging for us about the ways that digital marketing, advertising, and media are changing just about every other aspect of business — and what you need to know to use this knowledge to your advantage.
Last week I attended the June New York Tech Meetup, along with nearly 800 other guests. Given that the group as a whole has some 24,000 members, these Meetups are always in demand. I had an extra ticket, and I received more than 25 emails in less than 24 hours asking about it.
The event consists of two hours of presentations by local startups, and then an after-party (which yours truly was way too tired to attend). I have to say, the evening was pretty cool. Read More →
Now I have a Post-it on my computer with those words in a circle with a line through it, and I’ve pointed to it enough times that I hear it less often.
Here’s what used to happen when people said that: I’d take a deep breath. Downward glance to compose myself. Pause-filling smile. Another pause filler, maybe sip my tea, or save my doc, or anything to buy a few more seconds to still my beating heart. Read More →
- It’s a jungle out there, and it looks to HR folks as if more and more job candidates have been “inflating” their experience, titles, and just about everything else. [CNBC]
- Business cards are often pretty. But are they also irrelevant? [Lifehacker]
- Given that we want to teach the children well, should they be learning how to be entrepreneurs rather than employees? [The Next Web]
- Giving your just-bought Android phone a tune-up. [BI slideshow]
- Are smart phones ushering in the “death of street smarts“? Sara Goodyear, writing for The Atlantic, argues that maybe we should all be spending more time with the GPS off.
Lisa Schneider writes for The Hired Guns blog about the technological changes that everyone in digital organizations needs to know about, whether it affects their own job directly or not. Questions about technology or making the transition to a primarily digital career? You can either put them in the comments or ask them via Twitter.
Gone are the days (if they ever existed) when people outside the digital or IT teams could ignore the technology behind websites and applications. And while not everyone needs to know how to code, workers in management, editorial, marketing, and other areas all definitely need to know enough about the technology to understand its implications.
HTML5 is simply the next iteration of HTML. But what’s different, and why are people excited? Read More →
- A cool chart breaking down the internet users around the world: less the 5% have access to broadband, although 30% have access to the internet in some form. [via Alltop]
- Does someone in your family have a wonky computer full of dusty software and an operating system that’s on life support? Lifehacker has a gameplan for using Thanksgiving’s downtime to make things better . . . . See also The Atlantic’s Forget Shopping, Friday Is Update Your Parents’ Browser Day!
- The Times tackles Google X, the secret labs where it dreams up some of its craziest ideas (yes, there are lots of robots).
- NPR on how technology can kill the white-collar jobs that were immune from earlier structural changes. Legal discovery was one of the earliest of the low-hanging fruit. As one researcher says, “… by one estimate, it lets one lawyer do the work of 500.”