How User Experience Design Is Reshaping Marketing and Branding

User experience design (UXD), the science of structuring information and developing user flows, is breaking out of its native-digital niche, where it originated as a planning and architectural tool for developing website and apps. Now it’s a critical element in many different kinds of marketing strategies.

Understanding the full range of consumer experiences with a brand is a critical factor in building awareness, engagement, and advocacy — and in framing or evolving a value proposition that integrates and emphasizes features and benefits in believable and sustaining ways.    Read More →

Product Management, User Experience, Information Architecture, Interaction Design, Usability Testing

Project Management, Program Management, Production, Content Production

Animation, Art Direction, Creative Direction, Corporate Identity, Flash Design/Dev, Graphic Design, Web Design

Content Strategy, Editorial, Copywriting, Copy Editing, Research, Blog Outreach

Brand Management, Business Development, Sales, Product Marketing, Event/Conference Planning, Promotions, Marcomms, Corporate Comms, Direct Marketing, E-Marketing, Public Relations, Market Research

Account Management, Account/Brand Planning, Media Strategy, Communications Planning, Media Planning/Buying, Social Media, Search (SEM, SEO), Web Metrics & Analytics

Web Development, Front End Development

[no subcategories]

close

Thanks for your interest in our talent! We'll be in touch soon.

An error occurred and we weren't able submit your request. Please try again.

close

We have but one over-arching rule for comments: Do not add to the chaos of the universe.

close