Reader Poll: Can Marissa Mayer Save Yahoo?

on October 26, 2012

Gunsworthy2

Photo by Brigitte Lacombe

We’ve been watching Marissa Mayer’s executive turn at Yahoo! with interest over the past few months, waiting on the first big piece of news to drop. Yesterday, we got two: the acquisition of the Justin Bieber-endorsed mobile app Stamped and a leaked screenshot of Yahoo’s redesigned homepage.

It’s still unclear how Stamped might integrate within their current offering, but we’re willing to be patient on that one. The screenshot is far more puzzling; it just looks like a slightly shinier version of their anachronistically cluttered mess of a homepage. More puzzling still is how the two might eventually work together.    Read More →

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Having It All and Yahoo’s New CEO Marissa Mayer

on July 19, 2012

Gunsworthy24

The Exciting Game for Career Girls

I have been following with great interest the reaction to the news that Yahoo just named Marissa Mayer as their CEO. Mayer is young (37), female (now one of only 20 female CEOs of Fortune 500 companies), and 6 months pregnant.

Most of the commentary I’ve read on her big break starts by acclaiming that this is a great thing.  Yahoo is being super progressive!  One giant step for womankind! Champagne all around!

But fairly quickly that celebratory tone dies down and the articles and posts move on to a different theme.     Read More →

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Product Management, User Experience, Information Architecture, Interaction Design, Usability Testing

Project Management, Program Management, Production, Content Production

Animation, Art Direction, Creative Direction, Corporate Identity, Flash Design/Dev, Graphic Design, Web Design

Content Strategy, Editorial, Copywriting, Copy Editing, Research, Blog Outreach

Brand Management, Business Development, Sales, Product Marketing, Event/Conference Planning, Promotions, Marcomms, Corporate Comms, Direct Marketing, E-Marketing, Public Relations, Market Research

Account Management, Account/Brand Planning, Media Strategy, Communications Planning, Media Planning/Buying, Social Media, Search (SEM, SEO), Web Metrics & Analytics

Web Development, Front End Development

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