We’re drafting a top-of-the-line Digital Editor who can lead a complete rethink of a leading sports brand. On the content side, solid expertise within the sports vertical (particularly NFL, NCAA and the other big leagues) and time spent driving a digital news organization would be the one-two punch. You’ll have them kneeling like Tebow if you can also demonstrate a strong track record in delivering major traffic gains for the properties you’ve run.
Gun Profile:
You’ve served as an editorial leader at a top digital property with a focus on sports, pop culture, or news. Your versatility is unmatched — you’ve created online products straight out of your brain, have developed content for every platform, and have a knack for knowing what readers want. When it comes to management, you’ve led editors, reporters and stringers from around the world. Your devotion to stats and data has served you well not only in the sports world but as a modern editor — your love of analytics gives you a clear edge. You have a proven track record of growth in uniques, page views and overall audience engagement for the sites you’ve helmed. We think the ideal candidate may be a strong Number Two who’s been looking for the right opportunity to come out of the shadows and lead a big property in your own right. And it goes without saying that you’ve mastered organic search. You are a skilled diplomat who can work effectively with the many other stakeholders who are outside your immediate orbit and influence. Above all else, you make everyone around you dream big, and then you actually deliver against that mandate.
Nitty Gritty:
The playbook on this dream gig is simple: we want an editor who can establish voice and point of view for the relaunch of a top digital sports franchise. As part of the relaunch you’ll re-prioritize sections, develop a strategic editorial calendar and build your team from scratch. A social strategy won’t be an add on, it needs to be baked into the gameplan at the beginning. You’ll work closely with the head of product and the GM for the business to ensure that your goals for the content match the goals for the business. We would love a deeply visual editor who can tap into the mega-infographic trend and apply it to sports.
Inside Skinny:
Even if you haven’t served as the editorial lead for a sports brand, our client is open to speaking to you if you have a strong news pedigree and an borderline obsession around sports. They want fresh ideas from an individual who can identify white space that the other big boys have ignored.
Net-Net:
If you have a knack for turn-arounds and rethinks, you will have a great run here.