Bill Brazell is The Hired Guns’ resident blogging coach. If you want to start a blog for a real purpose, he’s your man. As head of Blogger Recruiting for Federated Media he has helped nurture some of the world’s best bloggers, including Dooce, Boing Boing, Behance, and hundreds more. Bill has taught grammar to the media elite at NYU and served as the news editor at The Industry Standard. He’s on the board of the PKD Foundation, where you will occasionally see him dressed up as a giant kidney (www.kennythekidney.com). Bill teaches the Academy course “Get Your Blog On – Increase Your Visibility Through Online Publishing”. Follow @BillBrazell.